Gary Halbert · whole document (64)
aslk start every day
College-educated,
street-trained, honed by years of intense work in the
trenches, John Carlton has quietly earned his place as one of
the best copywriters on the planet. While his demand for
privacy keeps him out of the limelight, in 1998 alone, he
turned down over $300,000 worth of jobs from well-known
marketers. He prefers to work with a handful of private
clients, though on occasion, he will take on new work.
He Is Truly A Man
Who Cherishes His
Laziness!
His fees have caused un-initiated clients to
choke... but... the results of his ads and mailing packages
often rake in multi-millions in profits for his clients.
So
what? Why should you care about all this? How does all this
fit into a newsletter you read because you want to suck more
fungolas out of the world for your own evil purposes?
You'll
soon find out. But, first, I have to tell you a little about
another of my friends, Joe Polish.
Joe
is 30 years old. He had a difficult childhood surrounded by
dysfunctional, drug-addicted, impoverished people. By sheer
force of will, he overcame all that and enrolled in New Mexico
State College in 1986. He worked various odd jobs until he
finished college in 1989. Then, he returned to Phoenix and
opened a carpet cleaning business. For two years he
floundered, barely keeping the business alive. Then, in 1992,
he read one of my newsletters. It was, I think, the one about
the "Halbert Index." He started using some of my
marketing techniques and turned his business around.
Later,
he began to study other marketing gurus like Dan Kennedy and
Jay Abraham and his business grew even more.
In
1994, Joe formed Polish & Burke which rapidly morphed into
Piranha Marketing with a mission to teach other carpet
cleaners the marketing secrets he had learned.