Superintelligence CouncilСовет гения · sim.im

Gary Halbert · whole document (64)

aslk start every day

John's had fun, brushes with death, helped
small men accumulate fortunes and watched helplessly as rich
corporations came tumbling down from their own idiocy. There's
no better way to learn how the world works than to roll up
your sleeves and get filthy with experience like this. He's
been stupid, smart, cursed, lucky, broke, well off, mocked,
worshiped, hated and loved.

And, he's learned something from every damned
minute of it.

John is a master of what I call "muscle
writing." He can write a brilliant ad on any subject no
matter how complex, technical or difficult. Yet, he makes each
ad easy to understand. Also, he writes it in such a way, it's
as impossible to stop reading as an Ian Fleming or a John D.
MacDonald novel.

He can identify and relate to every type of
customer... and... he can sell
to them. In 21 years as a prolific writer, John has had a
hand in selling nearly every product or service used by human
beings. His accomplishments include promoting an unlikely sex
manual for the conservative Rodale Press... and... John's
sales letter for that manual has been unbeatable for three
years... despite... constant attempts by other copywriters to write a different sales
letter that will pull in a higher percentage of orders.

Another of
John's achievements is his excellent promotion of a right wing
financial doomsday letter. John's "Package of
Paranoia" mailed successfully for seven years. (By the
way, had he been hired by a liberal
publisher, he would have written a sales letter from their
point of view which would have worked just as well.)

Then, there's the dozens of how-to-fight
videos from real-life street fighters and Navy SEALS...
which... has earned millions from a tiny, miniscule niche
market.

Plus
reams of other ads and letters written for shrinks, people
looking for mates, new computer products, chiropractors, diet
programs, precious metal investing, fund raisers and personal
letters which have motivated people to change their lives.