Gary Halbert · whole document (64)
aslk start every day
Joe
is 30 years old. He had a difficult childhood surrounded by
dysfunctional, drug-addicted, impoverished people. By sheer
force of will, he overcame all that and enrolled in New Mexico
State College in 1986. He worked various odd jobs until he
finished college in 1989. Then, he returned to Phoenix and
opened a carpet cleaning business. For two years he
floundered, barely keeping the business alive. Then, in 1992,
he read one of my newsletters. It was, I think, the one about
the "Halbert Index." He started using some of my
marketing techniques and turned his business around.
Later,
he began to study other marketing gurus like Dan Kennedy and
Jay Abraham and his business grew even more.
In
1994, Joe formed Polish & Burke which rapidly morphed into
Piranha Marketing with a mission to teach other carpet
cleaners the marketing secrets he had learned.
Piranha
Marketing did 1/4 million the first year, 1/2 million the
second and is now pulling in over a million per year... and...
still growing.
One
of the deals he offers his subscribers is membership in his
"Tape-Of-The-Month Club." This is where he
interviews a different expert every month on some aspect of
business or marketing.
It quickly became apparent these tapes were
not only valuable to carpet cleaners but... to
anyone... interested in increasing their bottom-line.
Joe's interviewed me, Dan Kennedy, Michael
Gerber and a couple dozen other people and the wisdom on these
tapes is invaluable. It costs $18.53 per month to be a member
of Joe's Tape-Of-The-Month Club... for which... you get the
tape of his current interview... as well as... the written
transcript.
Well, recently, Joe interviewed my friend John
Carlton... and... it is the most electric and revealing
interview (even better than his interview with me) Joe
has ever done. In fact, John was pouring forth so much
valuable info... that... for the first time... Joe's tape of
the month consisted of two tapes... and... you ought to
listen to those tapes.