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Another
"sex story". Once upon a time, I was introduced to a guy
who claimed he was the greatest living income tax expert in the
world. I don't know if he was or not, but I do know he went bankrupt
not too long after I met him. Anyway, this guy spent some really
serious money in advertising in…

How
To Pay

Zero
Taxes!

Well,
his ads were, I understand, fairly successful. And then one day, he
got a picture of a beautiful, bosomy blond from a local photographer
and he used that picture in one of his ads. Her picture did not
belong in that ad. There was no connection between a sexy blond and a
study course…

That
Ad Was

The
Highest-Puller

He
Ever Ran!

You
figure it out. By the way, this guy was a PhD (I hear that means
"piled higher and deeper") and he even announced that fact
on his vanity license plate. And, being a PhD, he never ran that ad
again because he didn't feel it was consistent with his…

Isn't
that a hoot?

Enough
rambling. Let's get back to this 976 business. You know, I believe
this may be one of the hottest new marketing phenomenons to come down
the pike in recent years. So far, it's mostly being used on the heavy
breathing crowd but, in my opinion, that's going to change a bit…

9
7 6 - B I G M O N E Y M A K E R

Winning
Programs That Attract Millions. Advertisements
That Pull Thousands Of Dollars Daily.

Sure
Success. 213/637-3781

I
called the number and talked to a woman who said she was Martha
Tucker. She said her company helps people get going in the 976 area…

The name
and address of the company is:

International
Small Business Expo

Post
Office Box 1006

Paramount,
CA 90723

(213)
637-3781

Want
more ideas? Lordy, you sure are a glutton for idea stimulators,
aren't you? Well, lucky for you, my youngest son, Bond, has compiled
a list of 976 numbers that are safe (relatively) for you to call…

Sincerely,

Gary C. Halbert

"A
man so dedicated to his subscribers he gave up his 'virgin ears' in
their behalf.

P.S.

California Treasure Hunt

976-CLUE

Lotto Line

976-LOTO

Music Trivia

976-TUNE

Want A Scream

976-4437

Dial Your Date

976-LIFE

Scorpio

976-1900

Cancer

976-1500

Taurus

976-1300

Capricorn

976-2600

Libra

976-1800

Sagittarius

976-2400

Joke Line

976-LAFF

Soap Opera Hotline

976-SOAP

Horseracing Hotline

976-RACE

Woody Woodpecker Tells Dinosaur Stories

976-2233

P.P.S

And
here's my usual inane P.S.:

On
June
12 (my birthday), Paulette and I have decide to "skyout"
for parts unknown. But don't panic. We're coming back. Just give us
10-days or so.

[/DAP]

# zjlk personal computer

From:

North of Jewfish Creek

Dear Friend &
Subscriber,

I intended to write this newsletter and mail
it to you about two weeks ago.

The reason I'm not writing it until now is, so
many things have been changing and, changing for the better.
I kept getting more and more info I wanted to include. But, I…

Too much is too much no matter what.
Sometimes, having a zillion good options leaves you
immobilized rather than energized because, you get to thinking
maybe the option you've chosen is absolutely fantastic but,
the other one sitting over in the corner might even be
better... so... frozen with indecision... you end up making
the worst choice of all…

To hell with it. I'm just going to start
writing.

First, for years a substantial percentage of
my subscribers have wanted to know how to make money with a
personal computer. So, what I'm going to start out with here
today is to tell you exactly how to do that.

There are all kinds of formulas for effective
marketing but, for decades, the most dependable has
been a two-step formula that works like this: You run a little
classified or display ad in a newspaper or magazine. Maybe
it'll say something like this:

Free Report Reveals How To Make $5,000

Per Day By Reading The Classified Ads In Your Local Newspaper!

This report is 100% free. All you have to
do is write your name, address and the words
"Free Report" on a piece of paper and send
it to:

ABC Publishing

123 Elm Street

Massillon, OH 44646

OK, this causes "x" number of people to send you a
short letter to get your free info. Then, what you do is, send
them a long letter (the free report) which gives them
some info and gets them excited enough that they want more...
which... they can get by the simple…

There's dozens of variations of this formula.
You can generate leads by radio and TV instead of printed
media, you can generate leads now via the Internet (you shouldn't,
just yet), your "sales letter" can be a free
recorded message, a video tape or an audio tape. Maybe the
people can call for the free info instead of…

But basically, it's all the same formula.
Inexpensive lead-generating ads followed by long, intense,
detailed sales presentations.

Let's do a little math: Say it costs you
$100.00 to run your lead-generator ad. Say it works pretty
well and you get 100 replies. Say it costs you about two bucks
to capture each name, print, get…

Well, shit, that sucks, doesn't it?

Let's double the response from those
100 letters. Now, we've got 150 fungolas after fulfillment
costs and we're only down $150. Still no good. Let's triple
the response to where we are getting 15 orders from those 100
sales letters. At a net of $15 per order times our…

Let's jack up our response once again. Now,
we're getting 20 orders from our 100 sales letters. At $15 per
order after fulfillment costs times 20 orders, we've got $300.
Not counting our time, we are finally at break-even. Do you
understand the significance of what you've just read? Don't be
too sure. Maybe…

We Are Still Not

Making Money Even

Though We Are Getting

A 20% Response!

Let's change things: Let's pretend, for a
moment, it doesn't cost us anything to send our sales letters.
We've still paid out $100 for the lead-generating ad. This
time, however, since there isn't any cost for mailing our
sales letters…