zjlk personal computer

There are all kinds of formulas for effective
marketing but, for decades, the most dependable has
been a two-step formula that works like this: You run a little
classified or display ad in a newspaper or magazine. Maybe
it'll say something like this:

Free Report Reveals How To Make $5,000

Per Day By Reading The Classified Ads In Your Local Newspaper!

This report is 100% free. All you have to
do is write your name, address and the words
"Free Report" on a piece of paper and send
it to:

ABC Publishing

123 Elm Street

Massillon, OH 44646

OK, this causes "x" number of people to send you a
short letter to get your free info. Then, what you do is, send
them a long letter (the free report) which gives them
some info and gets them excited enough that they want more...
which... they can get by the simple expedient of buying
another report from you which gives them the real
scoop.

There's dozens of variations of this formula.
You can generate leads by radio and TV instead of printed
media, you can generate leads now via the Internet (you shouldn't,
just yet), your "sales letter" can be a free
recorded message, a video tape or an audio tape. Maybe the
people can call for the free info instead of write for it.
Whatever.

But basically, it's all the same formula.
Inexpensive lead-generating ads followed by long, intense,
detailed sales presentations.

Let's do a little math: Say it costs you
$100.00 to run your lead-generator ad. Say it works pretty
well and you get 100 replies. Say it costs you about two bucks
to capture each name, print, get all the lettershop work done
and mail out your sales letters. Alrighty, now you've spent
$300.00 so far. Let's say you are selling your report for
$19.95 plus $3.00 shipping and handling and, after all
fulfillment costs, you have a gross net of $15.00 per sale.
From your 100 sales letters, you get five sales or, after
fulfillment costs, $75. Deduct that from the 300 smackers you
shelled out to buy the leads and mail your letters, you're in
the hole $225.00.