Gary Halbert · whole document (52)
zjlk personal computer
Too much is too much no matter what.
Sometimes, having a zillion good options leaves you
immobilized rather than energized because, you get to thinking
maybe the option you've chosen is absolutely fantastic but,
the other one sitting over in the corner might even be
better... so... frozen with indecision... you end up making
the worst choice of all... which is, of course... no choice.
To hell with it. I'm just going to start
writing.
First, for years a substantial percentage of
my subscribers have wanted to know how to make money with a
personal computer. So, what I'm going to start out with here
today is to tell you exactly how to do that.
There are all kinds of formulas for effective
marketing but, for decades, the most dependable has
been a two-step formula that works like this: You run a little
classified or display ad in a newspaper or magazine. Maybe
it'll say something like this:
Free Report Reveals How To Make $5,000
Per Day By Reading The Classified Ads In Your Local Newspaper!
This report is 100% free. All you have to
do is write your name, address and the words
"Free Report" on a piece of paper and send
it to:
ABC Publishing
123 Elm Street
Massillon, OH 44646
OK, this causes "x" number of people to send you a
short letter to get your free info. Then, what you do is, send
them a long letter (the free report) which gives them
some info and gets them excited enough that they want more...
which... they can get by the simple expedient of buying
another report from you which gives them the real
scoop.