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Gary Halbert · whole document (39)

976 Numbers

That
Ad Was

The
Highest-Puller

He
Ever Ran!

You
figure it out. By the way, this guy was a PhD (I hear that means
"piled higher and deeper") and he even announced that fact
on his vanity license plate. And, being a PhD, he never ran that ad
again because he didn't feel it was consistent with his "image."

Isn't
that a hoot?

Enough
rambling. Let's get back to this 976 business. You know, I believe
this may be one of the hottest new marketing phenomenons to come down
the pike in recent years. So far, it's mostly being used on the heavy
breathing crowd but, in my opinion, that's going to change a bit.
Today I was reading the classifieds in the L.A. Times and I saw an ad
that said this:

9
7 6 - B I G M O N E Y M A K E R

Winning
Programs That Attract Millions. Advertisements
That Pull Thousands Of Dollars Daily.

Sure
Success. 213/637-3781

I
called the number and talked to a woman who said she was Martha
Tucker. She said her company helps people get going in the 976 area
and they are giving a seminar (admission price $10.00) at the L.A.
Hilton near the airport on June 20th. She also said her company
offers a set of three tapes that reveal everything you need to know
to get in on the 976 bonanza. The tapes are $39.99 and they don't
take credit cards and, if you send a check, they wait for it to clear
before they ship. So, I'm mailing them $40.00 cash today and I've
asked them to messenger the tapes to me ASAP. If the tapes contain
valuable info, I'll let you know in a future letter. In the meantime,
if you want more info in a hurry, you can contact them direct. Ask
for Martha Tucker and you might mention that I suggested you call.

The name
and address of the company is:

International
Small Business Expo

Post
Office Box 1006

Paramount,
CA 90723

(213)
637-3781

Want
more ideas? Lordy, you sure are a glutton for idea stimulators,
aren't you? Well, lucky for you, my youngest son, Bond, has compiled
a list of 976 numbers that are safe (relatively) for you to call that
may give you some ideas. You'll find them listed where I normally
write some inane P.S.

Sincerely,

Gary C. Halbert

"A
man so dedicated to his subscribers he gave up his 'virgin ears' in
their behalf.

P.S.

California Treasure Hunt

976-CLUE

Lotto Line

976-LOTO

Music Trivia

976-TUNE