Superintelligence CouncilСовет гения · sim.im

Gary Halbert · whole document (52)

zjlk personal computer

To hell with it. I'm just going to start
writing.

First, for years a substantial percentage of
my subscribers have wanted to know how to make money with a
personal computer. So, what I'm going to start out with here
today is to tell you exactly how to do that.

There are all kinds of formulas for effective
marketing but, for decades, the most dependable has
been a two-step formula that works like this: You run a little
classified or display ad in a newspaper or magazine. Maybe
it'll say something like this:

Free Report Reveals How To Make $5,000

Per Day By Reading The Classified Ads In Your Local Newspaper!

This report is 100% free. All you have to
do is write your name, address and the words
"Free Report" on a piece of paper and send
it to:

ABC Publishing

123 Elm Street

Massillon, OH 44646

OK, this causes "x" number of people to send you a
short letter to get your free info. Then, what you do is, send
them a long letter (the free report) which gives them
some info and gets them excited enough that they want more...
which... they can get by the simple expedient of buying
another report from you which gives them the real
scoop.

There's dozens of variations of this formula.
You can generate leads by radio and TV instead of printed
media, you can generate leads now via the Internet (you shouldn't,
just yet), your "sales letter" can be a free
recorded message, a video tape or an audio tape. Maybe the
people can call for the free info instead of write for it.
Whatever.