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And now I've knocked out the final
competitor: Bottled water. But I've kept the problems
coming. By this stage, I've got my reader dying to hear a
solution to all of this.

Plus, almost every
American who buys bottled water buys a lot of
it. I mean really a lot! Let's face it:
You need water…

Spend More Than $1,600 Per Year

Just On Bottled Water!

My goal here is to piss off the
reader and give him the first hint that maybe there's a huge
money-making opportunity here. I'm telling them how they are getting
fleeced whenever they purchase bottled water. In essence,
I'm stating yet another problem! By now…

Actually by now, I've weaved so much factual
information into this ad, stuff that people did NOT know
before... this is now something all the readers will be
talking about with their friends and relatives around the
water cooler and in other social settings.

But now, let's talk about
something truly exciting. Imagine you go to a
store and you buy yourself a bottle of Avian,
Perrier, Arrowhead or any other brand of bottled
water. Then, you drink the water from that
bottle... but... instead of throwing the bottle
away and going to the store to get another
one... you fill up that…

Only... you didn't
have to buy it again!

Which means, instead of
paying $7.00 or $8.00 per gallon for bottled
water (that is NOT even guaranteed to be pure)
you end up getting water that IS guaranteed pure for mere pennies per gallon.

Plus, you don't have to
run back to the store whenever you need more
water.

Plus, you can take your
bottle with its new, space-age, magic filter
bottle cap... anywhere you go... even Mexico...
and you will always have an endless
supply of the purest water you can drink.

Oh, thank God! I've offered a
solution! I've given them the "magic pill". The way I
described it, the cap is the ultimate solution to this water
problem. Think about it: Now they know they can use almost
any water source and get clear, clean, healthy water. By
the way, wasn't the words "even Mexico" a pure…

Sounds like a dream,
doesn't it? Well, because of what Carl Palmer
has developed for Seychelle Technologies, it is
now a dream come true. You see, Carl is the
inventor of the reverse osmosis water filtration
system which is what he sold to Coca-Cola, AMF
and Shaklee. But, that's what Carl invented
27 years ago. It's…

First up, Carl has credibility by
association because he sold out to Coca-Cola. However, that
was 27-years ago. By implication though, if Coke bought the
original product, you've got to assume it was
state-of-the-art. A wonderful product. After all, Coca-Cola
is not a mom-and-pop business. This new product then must be…

One of the reasons Carl
was able to create this amazing new filter is,
he owns the world distribution rights to
something called "sorbent media"... which... it
turns out... is very likely to be the best water
filtration material on this planet. One of the
reasons is, it has a "pore size" of only two
microns (many water filters have…

Another "reason why". Critical when
you're attempting to write powerful copy.

Plus, this material is so thin, if you would unravel the amount of
it compressed into this tiny, new,
super-effective filter...

It Would Cover A Surface Area

Of 15,000 Square Feet!

What an impressive number! A true
"WOW!" factor! Keeps them riveted to my ad. They've gone
from being interested... to being absolutely fascinated.

This filter also has
ionic properties... which means... it has the
ability to chemically bond to volatile organic
compounds often found in polluted water. In
other words, it just reaches out and grabs them
(they're another breed of disgusting "toxic
villains") and holds them to the surface of the
filter.

Holy Shit! We're talking about a
miracle invention here!

The bottom-line: Water
passed through this filter is equal to... or
even better... than the water found in any
bottled water you can buy anywhere in the world.

Huge benefit statement.

The second bottom-line:
Because of the unique materials used to create
this filter, it can be miniaturized to the size
of a walnut and still purify an enormous amount of water. So, what Seychelle Technologies
now has ready to market is not water,
it's a water bottle that purifies water. It's plastic. About the…

I'm now romanticizing this lid. I've
left the reader no doubt in his mind whatsoever we're
talking about a major trade secret.

Fill the bottle with
water (from almost any source), screw on
the cap... and then... you can sip through the
straw... and drink safe water from any
location on earth!

The ultimate magic pill.

This space-age water
bottle retails for $29.95 and it will purify so
much water...

You Can Refill It

More Than 1,000 Times!

To get that same amount
of pure water (assuming it is pure) by
purchasing bottled water, you would have to
spend approximately $1,700.00!

Plus, you'd have to keep
going back to the store over and over.

The reader is now thinking, "I
want this! I want this! I want this!"

This invention saves
lives! It has the potential of eradicating a
significant percentage of human health problems.
It is now being introduced on an emergency basis
in Mexico, Argentina, China, Malaysia, Korea…

This Product Is Literally

Going To Swamp The U.S. Market!

Many readers will be salivating now.
I've not only appealed to the altruistic part of their
personality, I've also given them numbers and described a
profit potential they can make... while at the same time...
saving lives. What you just read caused a HUGE bump on this…

Carl Palmer is extremely
passionate about this invention....
because... as stated earlier... it can save
lives and prevent an enormous amount of human
misery. That's why he has chosen to work exclusively with Seychelle Technologies
who... in turn... have agreed not to
become involved with any other projects... so... they can focus 100% on the production and
marketing of…