2005 - 11-21-05

Only... you didn't
have to buy it again!

Which means, instead of
paying $7.00 or $8.00 per gallon for bottled
water (that is NOT even guaranteed to be pure)
you end up getting water that IS guaranteed pure for mere pennies per gallon.

Plus, you don't have to
run back to the store whenever you need more
water.

Plus, you can take your
bottle with its new, space-age, magic filter
bottle cap... anywhere you go... even Mexico...
and you will always have an endless
supply of the purest water you can drink.

Oh, thank God! I've offered a
solution! I've given them the "magic pill". The way I
described it, the cap is the ultimate solution to this water
problem. Think about it: Now they know they can use almost
any water source and get clear, clean, healthy water. By
the way, wasn't the words "even Mexico" a pure Halbert touch
of genius?

Sounds like a dream,
doesn't it? Well, because of what Carl Palmer
has developed for Seychelle Technologies, it is
now a dream come true. You see, Carl is the
inventor of the reverse osmosis water filtration
system which is what he sold to Coca-Cola, AMF
and Shaklee. But, that's what Carl invented
27 years ago. It's still a very effective
water filtration system and it's still in
widespread use. However, the water filtration
system Carl has now invented exclusively for Seychelle Technologies... is... leap
years ahead... of any other system on the
market... including... the one he personally
invented 27 years ago.

First up, Carl has credibility by
association because he sold out to Coca-Cola. However, that
was 27-years ago. By implication though, if Coke bought the
original product, you've got to assume it was
state-of-the-art. A wonderful product. After all, Coca-Cola
is not a mom-and-pop business. This new product then must be
absolutely first-rate. But I don't say any of this outright.
I simply IMPLY it so vividly they cannot help but picture
the truth of it in their own mind. I've seduced the reader
ever so delicately and let him form the logical connection
in his own mind. This is FAR more powerful than me saying it
directly.