Gary Halbert · whole document (112)
2005 - 11-21-05
And now I've knocked out the final
competitor: Bottled water. But I've kept the problems
coming. By this stage, I've got my reader dying to hear a
solution to all of this.
Plus, almost every
American who buys bottled water buys a lot of
it. I mean really a lot! Let's face it:
You need water every day. And, if you
exercise, you need even more than other people.
That's why many health-conscious Americans...
Spend More Than $1,600 Per Year
Just On Bottled Water!
My goal here is to piss off the
reader and give him the first hint that maybe there's a huge
money-making opportunity here. I'm telling them how they are getting
fleeced whenever they purchase bottled water. In essence,
I'm stating yet another problem! By now, not only are they
plenty pissed off... I've also established the market-size
to the prospect. I've proven Americans spend a lot on water!
Finally, I've induced an interesting statistic. Holy Shit!
Now I've got my reader glued to this ad as Bill Clinton was
whenever he was looking at a sexy available female.
Actually by now, I've weaved so much factual
information into this ad, stuff that people did NOT know
before... this is now something all the readers will be
talking about with their friends and relatives around the
water cooler and in other social settings.
But now, let's talk about
something truly exciting. Imagine you go to a
store and you buy yourself a bottle of Avian,
Perrier, Arrowhead or any other brand of bottled
water. Then, you drink the water from that
bottle... but... instead of throwing the bottle
away and going to the store to get another
one... you fill up that empty bottle with water
from your faucet... or... from a lake... or...
from a river... or... even from a public
swimming pool! Next, you put the cap back on
the bottle... and... because that cap has an incredibly effective filter on the bottom of
it, the water that now comes out of the bottle
will be equal to... or better (in taste
and purity) than the water you originally
purchased.
Only... you didn't
have to buy it again!
Which means, instead of
paying $7.00 or $8.00 per gallon for bottled
water (that is NOT even guaranteed to be pure)
you end up getting water that IS guaranteed pure for mere pennies per gallon.