2005 - 11-21-05

Another "reason why". Critical when
you're attempting to write powerful copy.

Plus, this material is so thin, if you would unravel the amount of
it compressed into this tiny, new,
super-effective filter...

It Would Cover A Surface Area

Of 15,000 Square Feet!

What an impressive number! A true
"WOW!" factor! Keeps them riveted to my ad. They've gone
from being interested... to being absolutely fascinated.

This filter also has
ionic properties... which means... it has the
ability to chemically bond to volatile organic
compounds often found in polluted water. In
other words, it just reaches out and grabs them
(they're another breed of disgusting "toxic
villains") and holds them to the surface of the
filter.

Holy Shit! We're talking about a
miracle invention here!

The bottom-line: Water
passed through this filter is equal to... or
even better... than the water found in any
bottled water you can buy anywhere in the world.

Huge benefit statement.

The second bottom-line:
Because of the unique materials used to create
this filter, it can be miniaturized to the size
of a walnut and still purify an enormous amount of water. So, what Seychelle Technologies
now has ready to market is not water,
it's a water bottle that purifies water. It's plastic. About the same size as a
bottle of Avian, Perrier, Arrowhead or what have
you... but... the difference is... the cap that
goes on the bottle has an amazing ionic
microfiltration device (it's a major trade secret) attached to the bottom of it...
and... a small plastic straw going up through
the top of the cap.