Gary Halbert · whole document (112)
2005 - 11-21-05
Actually by now, I've weaved so much factual
information into this ad, stuff that people did NOT know
before... this is now something all the readers will be
talking about with their friends and relatives around the
water cooler and in other social settings.
But now, let's talk about
something truly exciting. Imagine you go to a
store and you buy yourself a bottle of Avian,
Perrier, Arrowhead or any other brand of bottled
water. Then, you drink the water from that
bottle... but... instead of throwing the bottle
away and going to the store to get another
one... you fill up that empty bottle with water
from your faucet... or... from a lake... or...
from a river... or... even from a public
swimming pool! Next, you put the cap back on
the bottle... and... because that cap has an incredibly effective filter on the bottom of
it, the water that now comes out of the bottle
will be equal to... or better (in taste
and purity) than the water you originally
purchased.
Only... you didn't
have to buy it again!
Which means, instead of
paying $7.00 or $8.00 per gallon for bottled
water (that is NOT even guaranteed to be pure)
you end up getting water that IS guaranteed pure for mere pennies per gallon.
Plus, you don't have to
run back to the store whenever you need more
water.
Plus, you can take your
bottle with its new, space-age, magic filter
bottle cap... anywhere you go... even Mexico...
and you will always have an endless
supply of the purest water you can drink.
Oh, thank God! I've offered a
solution! I've given them the "magic pill". The way I
described it, the cap is the ultimate solution to this water
problem. Think about it: Now they know they can use almost
any water source and get clear, clean, healthy water. By
the way, wasn't the words "even Mexico" a pure Halbert touch
of genius?