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Out Of The Goodness Of Your Heart

As A Free, No Strings Attached Gift!

And,
I'd like you to do this right away.

Here's what else I'd like: I'd like ALL of
you who gift Cathy with the type of materials I've just
described to email me and let me know you did so. I…

If you have something Cathy can download,
you can email it to her at
[email protected].

If you have something to send Cathy by snail
mail, you can send it to her at:

Cathy Perkins

196 Penny Lane

Hickory, NC 28601-9341

That's it for this month. I hope this newsletter has given
some of you a fresh and slightly different perspective of
the world.

Sincerely,

Gary C. Halbert

P.S. God bless all of you.

Peace.

# 2005 - 07-29-05

From:

North of Jewfish Creek

Dear Friend & Subscriber,

First, I would like to respond to all of you
who have so generously given marketing materials to Cathy
Perkins. She now has a treasure trove of marketing
information larger than mine, and I suspect, larger than
many other professionals in direct marketing. I'm sure she
will…

From time to time, I publish on my website a
piece of work I have created for a client. I do this for a
couple of reasons:

1) I want to "showcase" my work and provide
it to you as something you can study for educational
reasons.

2) Another motivation I have is by
publicizing what I've written for a client sometimes will
get that client more business. And if it's a client whose
product or service I believe in, I like to see that happen.
After reading the letter I wrote for the Surgery Eye Centers
of Tennessee, a lot of my readers emailed…

Another thing I've started doing which my
readers don't know about is... I no longer just deliver my
direct marketing copy to a client and assume they will
exploit it properly. What I do now is, I send my work with a
cover letter telling them...

Why And How

They Should Use

What I Have Created!

I think all of you know about Agora
Publishing. They are one of the largest success stories in
direct marketing. That's true for both on-line and
off-line marketing. Agora sends out very informative
messages called "Early To Rise" and I think everybody who
reads my newsletter should…

Just type in "Early To Rise Agora
Publishing" in your search engine and you'll find the link
where you can sign up for this valuable and free
information.

Having said all that, I now want you to know
Agora Financial Publishing in Baltimore, Maryland recently
hired me to create a direct mail piece for a publication
they have titled…

I'm doing this for a number of reasons:

1) First, by letting you read the letter, I
am NOT giving away any of Agora's proprietary secrets. You
could not "steal" this letter if you wanted to. It's Agora
and only Agora who has Steve Sarnoff and the incredible
financial service he provides.

2) I think publishing what I wrote for them
in my newsletter will get Agora some extra business. The
letter describes an amazing financial service I think some
of you will want to have. You need to remember though, my
sales letter will not be used by Agora until it is proofread
and checked for accuracy. But I think as…

After you read it, I'd love for you to send
me any comments you may have about this piece of work. If
you want to send a comment, please send it to
[email protected].

OK, before you download and read the sales
letter I told you about, you should know I am working on
this project with a guy…

Dear Greg,

Attached to this fax (and later in an email), is
the finished copy for the "Options Hotline"
promotion.

I'm taking a chance here. I am sending you the
promotion the way it SHOULD be mailed.

However, I'm almost certain you (probably
because of your supervisors) will not mail this
promotion the way I have presented it to you.

Everybody will snivel, whine and bitch about a
sales letter in this fashion. "Oh My God!"
everybody will say, "this is going to cost a
fortune to mail."

Well, compared to what you regularly send out,
that's a correct statement. But, if you would at
least test the promotion as I have delivered it
to you, I'm almost sure you will find it to be
the most profitable promotion Agora Financial
has ever mailed.

You don't know very much about me. But, if you
would ever read my newsletters on my website (www.TheGaryHalbertLetter.com),
you would discover why it is the most widely
read online marketing newsletter in the world. I
don't know what it is today but, my recent Alexa
rating was 1610.

When I first started in this business, I wrote a
361-word one page letter to sell a family crest
product. I broke every direct marketing rule in
the book when I strategized that letter. People
actually laughed at my pathetic attempt to write
a sales letter. But very soon after that letter
was mailed, it was grossing the equivalent…

That's how I started. Since then, I have written
more direct mail winners than I can remember.

Often, my biggest problem when I write for
clients is to get them to at least test what I
give them.

Here's what you need to know about mailing this
kind of a direct mail letter with a $1 bill
attached…

Agora is a great direct marketing company. No
one can argue with their monstrous success. And
I realize Agora has utilized many of the very
best copywriters in the world. But, I'd like to
suggest to you what they have not used is a
great direct mail strategist... someone who
focuses not only on writing great direct mail
copy…

The way your mail is structured now, much of it
is not delivered. And what is delivered, an
enormous amount of it is never opened. And what
is opened, only a very small percentage is
actually read.

The "Options Hotline" promotion I am giving you
with this cover letter will achieve almost 100%
delivery by the Post Office. It will…