Gary Halbert · whole document (63)
2005 - 07-29-05
2) I think publishing what I wrote for them
in my newsletter will get Agora some extra business. The
letter describes an amazing financial service I think some
of you will want to have. You need to remember though, my
sales letter will not be used by Agora until it is proofread
and checked for accuracy. But I think as it stands now, it
is 99.9% ready to be mailed.
After you read it, I'd love for you to send
me any comments you may have about this piece of work. If
you want to send a comment, please send it to
[email protected].
OK, before you download and read the sales
letter I told you about, you should know I am working on
this project with a guy who works for Agora whose name is
Greg. He seems to be a savvy and a guy easy to work with.
Before you read the sales letter I sent to him, I'd like you
to read the cover letter about this project which I also
sent to him. I sent it by both fax and email. Here's my
cover letter to Greg:
Dear Greg,
Attached to this fax (and later in an email), is
the finished copy for the "Options Hotline"
promotion.
I'm taking a chance here. I am sending you the
promotion the way it SHOULD be mailed.
However, I'm almost certain you (probably
because of your supervisors) will not mail this
promotion the way I have presented it to you.
Everybody will snivel, whine and bitch about a
sales letter in this fashion. "Oh My God!"
everybody will say, "this is going to cost a
fortune to mail."
Well, compared to what you regularly send out,
that's a correct statement. But, if you would at
least test the promotion as I have delivered it
to you, I'm almost sure you will find it to be
the most profitable promotion Agora Financial
has ever mailed.