2005 - 07-29-05

# 2005 - 07-29-05

From:

North of Jewfish Creek

Dear Friend & Subscriber,

First, I would like to respond to all of you
who have so generously given marketing materials to Cathy
Perkins. She now has a treasure trove of marketing
information larger than mine, and I suspect, larger than
many other professionals in direct marketing. I'm sure she
will study all this and benefit greatly from it.

From time to time, I publish on my website a
piece of work I have created for a client. I do this for a
couple of reasons:

1) I want to "showcase" my work and provide
it to you as something you can study for educational
reasons.

2) Another motivation I have is by
publicizing what I've written for a client sometimes will
get that client more business. And if it's a client whose
product or service I believe in, I like to see that happen.
After reading the letter I wrote for the Surgery Eye Centers
of Tennessee, a lot of my readers emailed me to the effect
that if they ever did need an eye operation, they would go
to Tennessee to have it done. Others wrote me that after
reading what I wrote about Dr. Patterson, they almost wished
they DID need eye surgery so they could go and be treated by
him.

Another thing I've started doing which my
readers don't know about is... I no longer just deliver my
direct marketing copy to a client and assume they will
exploit it properly. What I do now is, I send my work with a
cover letter telling them...

Why And How

They Should Use

What I Have Created!

I think all of you know about Agora
Publishing. They are one of the largest success stories in
direct marketing. That's true for both on-line and
off-line marketing. Agora sends out very informative
messages called "Early To Rise" and I think everybody who
reads my newsletter should also be reading "Early To Rise".