Gary Halbert · whole document (63)
2005 - 07-29-05
Dear Greg,
Attached to this fax (and later in an email), is
the finished copy for the "Options Hotline"
promotion.
I'm taking a chance here. I am sending you the
promotion the way it SHOULD be mailed.
However, I'm almost certain you (probably
because of your supervisors) will not mail this
promotion the way I have presented it to you.
Everybody will snivel, whine and bitch about a
sales letter in this fashion. "Oh My God!"
everybody will say, "this is going to cost a
fortune to mail."
Well, compared to what you regularly send out,
that's a correct statement. But, if you would at
least test the promotion as I have delivered it
to you, I'm almost sure you will find it to be
the most profitable promotion Agora Financial
has ever mailed.
You don't know very much about me. But, if you
would ever read my newsletters on my website (www.TheGaryHalbertLetter.com),
you would discover why it is the most widely
read online marketing newsletter in the world. I
don't know what it is today but, my recent Alexa
rating was 1610.
When I first started in this business, I wrote a
361-word one page letter to sell a family crest
product. I broke every direct marketing rule in
the book when I strategized that letter. People
actually laughed at my pathetic attempt to write
a sales letter. But very soon after that letter
was mailed, it was grossing the equivalent in
today's money of one-third of one million
dollars... per day. And, that letter with
modifications was mailed for more than 30-years.