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topic: direct-sale ✕

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As soon as I receive your check, I will immediately contact you and start teaching you how to use my system.
I'll have you up and running and making profitable trades in about 10 days.

After that, you've still got 2-1/2 more weeks... before
I can even cash your check... to use the system and see…

If it doesn't, you can simply stop payment on your check or,
call me... and... I will be happy to send back your uncashed check. This way...

There's Simply No Way You Can Lose!

Sincerely,

Gary C. Halbert

P.S.

By the way,
if all this sounds good to you and, you've decided to accept
my offer... I would like to speak with you personally for a
few minutes... before... you place your order.

As I said earlier, I am very selective about the people I
choose to teach. I have a pretty good "feel" about
whether…

If I think that's true about you, I'll be honest with you
about it. It's nothing to be ashamed of. Nobody
is good at everything.

You know, I've always wanted to play the guitar. I've taken
lessons at three different times in my life. And guess what? I
still can't play a single note…

Does that make me a bad person? No. All it means is I
don't have any musical talent.

Anyway, let's get to the bottom-line. Listen: I only have one
employee (that's much better than having 700) and her name is
Theresa. She's been with me for nine years and, if you are sincerely
interested in…

That's all there is to it. Our telephone number is...

1-305-534-7577

P.S.#2

There is
one more little detail. My stock trading system is so
good... that... if we end up working together... and... you use it exactly the way I teach you... you will make huge profits... or...

I Will Give You

Double Your Money Back!

That's right. The stocks I
invest in make gains from 10%, 20%, 40%... all the way up to 350%! Plus,
they do this in an incredibly short period of time. This is for real.

So, please call if you're interested. Remember, that's Theresa at (305)
534-7577.

Thank you…

# Let’s Do The Twist

Audio Version
Contains Exclusive

Bonus Material From None

Other Than Parris Lampropoulos.

Get The Direct Download Here(Halbertising.com)

or

Pick It Up On iTunes

From:

South of
Jewfish Creek

Dear friend and
subscriber,

Let's do the twist!

You know, I've been writing this newsletter since 1986 and
I've written a number of issues on how to write copy. However, there's
at least one important area I haven't covered... and... at
least to my knowledge, it hasn't been covered in other
newsletters or books…

What
question
you must ask when you rent a car to get the
lowest price humanly possible!

How your military record
can get
you extra Social Security money!

The single
best way
ever discovered to sell a house... and... sell
it fast!

How you
can legally tape any telephone call you get
from a
collection agency... and... how to use that tape to scare the
hell out
of them... and... even use it (legally) to make them
pay you a big
settlement!

And so on.

Listen, many of the most successful ads running today are
nearly all bullets. Often there's a headline and then maybe
two or three (or even just one) paragraph to preface
the bullets. Here's an example of such a one paragraph
preface:

"Are you
troubled by prostate problems? If so, you may be
interested in a new book just released by
XYZ Publishing. Here's a small
sample of what you will learn
when you read this book:"

Then, of
course, there are bullets, bullets and more bullets followed
by ordering instructions. Let me tell you something: Many
times a person will…

FAKE COCAINE:
a legal substitute that fools almost everyone!

All that
bullet referred to was a small part of the literature in the report
or whatever it was in and, I'm not exactly sure who was
responding to that particular bullet who would be reading
literature from a magazine like Entrepreneur. Come
to think of it, maybe it was…

Had I to
do it over, I probably wouldn't have included such a bullet because
I sure don't think it attracted the target audience we were
hoping to sell. But, this tawdry example does illustrate the
pulling power of a single bullet even if it's buried in a
large ad.

I started
this issue with the words "Let's do the twist!" What I
meant by that is, when you

write bullets, you've got to take the facts about the product
you're trying to sell and present them in a way that "teases"
the reader into wanting the full scoop. Now listen, when I say
"twist" I don…

Writing
bullets is a real art and I don't have a magic wand that will teach you
how to do it. The only way you'll acquire this skill is
through a lot of practice. However, what
I can give you are examples of how
it's done... and... give you those examples in such a way I
bet…

What it
says in the book:

"Buyers always
ask how long a property has been on the market, and when they find
out the home has been on the market a long time they smell
blood. What's more, many buyers wonder what's wrong with the
property since it hasn't sold yet. They have second thoughts
about bidding…

The Bullet:

How to sell your home faster by taking it off the market!

What it says in the book:

"The real estate brokers who come to view your home are in
essence competing against each other for the listing. And
those brokers who have been around for a while have learned
from experience that very few new sellers are…

"So rather than risk alienating you and losing the listing to a
competitor, most brokers will tell you what they think you
want to hear, rather than what your home is really worth.

"After a broker has secured the listing, he'll work hard on it
for months, gradually getting you to lower your price further
and further until finally…

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