Gary Halbert · whole document (43)
Let’s Do The Twist
# Let’s Do The Twist
Audio Version
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From:
South of
Jewfish Creek
Dear friend and
subscriber,
Let's do the twist!
You know, I've been writing this newsletter since 1986 and
I've written a number of issues on how to write copy. However, there's
at least one important area I haven't covered... and... at
least to my knowledge, it hasn't been covered in other
newsletters or books on how to write copy. What I'm referring
to are known in the profession as "bullets." Bullets are
little one line statements of what you'll learn about in the
book the copywriter is trying to get you to purchase or some
other product he's writing about. Bullets are usually preceded
by a dot or an asterisk (the bullet) and they look like this:
What
question
you must ask when you rent a car to get the
lowest price humanly possible!
How your military record
can get
you extra Social Security money!
The single
best way
ever discovered to sell a house... and... sell
it fast!