Let’s Do The Twist

What it
says in the book:

"Buyers always
ask how long a property has been on the market, and when they find
out the home has been on the market a long time they smell
blood. What's more, many buyers wonder what's wrong with the
property since it hasn't sold yet. They have second thoughts
about bidding on such a place, figuring if nobody else thinks
the property is worth what the seller is asking, why should
they? As a result, the seller can no longer get the kinds of
offers he would have gotten in the past... if your home has
been on the market for a long time, you may want to consider
taking it off the market for a little while. When you put it
back on, you can honestly answer it's been on the market a
short time..."

The Bullet:

How to sell your home faster by taking it off the market!

What it says in the book:

"The real estate brokers who come to view your home are in
essence competing against each other for the listing. And
those brokers who have been around for a while have learned
from experience that very few new sellers are prepared to hear
the truth about what their homes are worth.

"So rather than risk alienating you and losing the listing to a
competitor, most brokers will tell you what they think you
want to hear, rather than what your home is really worth.

"After a broker has secured the listing, he'll work hard on it
for months, gradually getting you to lower your price further
and further until finally the home is sold."

The Bullet:

A dirty little secret
many real estate brokers hope you never find out!

What it
says in the book:

"If your
interior designer has used your home to make a personal
artistic statement, that's great while you're living there but
don't expect it to translate well when you're trying to sell.
Rather than overdecorating or overrenovating, try to create a
neutral canvas onto which a potential buyer can project his
tastes."

The Bullet:

Why adding improvements to your
home can lower its value!

What it
says in the book:

"Make closets look larger by removing items that can be stored
elsewhere. Arrange the remaining items in a neat, organized fashion.
Brighten dark, dull closet mwalls with a coat of paint."