Let’s Do The Twist

# Let’s Do The Twist

Audio Version
Contains Exclusive

Bonus Material From None

Other Than Parris Lampropoulos.

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From:

South of
Jewfish Creek

Dear friend and
subscriber,

Let's do the twist!

You know, I've been writing this newsletter since 1986 and
I've written a number of issues on how to write copy. However, there's
at least one important area I haven't covered... and... at
least to my knowledge, it hasn't been covered in other
newsletters or books on how to write copy. What I'm referring
to are known in the profession as "bullets." Bullets are
little one line statements of what you'll learn about in the
book the copywriter is trying to get you to purchase or some
other product he's writing about. Bullets are usually preceded
by a dot or an asterisk (the bullet) and they look like this:

What
question
you must ask when you rent a car to get the
lowest price humanly possible!

How your military record
can get
you extra Social Security money!

The single
best way
ever discovered to sell a house... and... sell
it fast!

How you
can legally tape any telephone call you get
from a
collection agency... and... how to use that tape to scare the
hell out
of them... and... even use it (legally) to make them
pay you a big
settlement!

And so on.

Listen, many of the most successful ads running today are
nearly all bullets. Often there's a headline and then maybe
two or three (or even just one) paragraph to preface
the bullets. Here's an example of such a one paragraph
preface: