In a newsletter I wrote a long time ago, I talked about a man who sold information books on a COD (Cash On Delivery) basis. I told my readers how he had a 50% non-acceptance rate which meant he was only making $250,000 per week profit!
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Try and understand this: The "game" (if you will) of direct marketing is all about psychology and arithmetic. If you understand human psychology (TRULY understand it) and you understand arithmetic... you will make a box car full of fungolas.
If you do not understand these two important elements of direct marketing, you will just limp along making survival money or perhaps no money whatsoever.
End of digression.
Let's get to the second (and last) primary reason people do not use the 30-day hold. It is because they are not well funded.
I'm going to ask you a question and I bet very few of you get the answer right.
You're all aware of the sales letter I wrote of which 600 million were mailed, right? Let's say you wrote a letter today just as strong as the one I wrote lo those many years ago... and... you could…
How Much Would It Cost You
To Mail Those 600 Million Letters?
Well, let's see: At 70¢ per letter it would seem it would cost you to mail all 600 million letters a grand total of $4.2 million.
Right?
WRONG!
It would cost you approximately only $3,500 to mail all 600 million of those letters. Here's why: You would use your $3,500 to mail 5,000 letters and as the money started coming back from your orders every day, you would "re-invest" the proceeds of that day to mail more letters. In other words, you…
For example, in the heyday of the family crest promotion, we were using a semi-truck to haul our mail from the Donnelly Corporation in Oakdale, Illinois to the little town of Bath, Ohio where the letters were actually mailed. We did this because we thought having the Bath, Ohio postmark was an important element in the success of our…
Now let's suppose I had been using the 30-day hold on that promotion. It would have taken us a lot longer to mail those 600 million letters. That's because, instead of using every day's receipts to be able to afford to pay for the stamps, etc. needed to mail more letters, we could only increase our…
Now I'm going to make an assumption. I am going to assume you are not filthy rich. Let's also assume you have a promotion which is already profitable and you know it would be a LOT MORE profitable if you could afford to use the 30-day hold secret I have just explained. So what you need is…
They Will Laugh You Out Of Their Office!
Lending institutions in America only lend large amounts of money to people who have tangible assets. If you have a home worth $10,000,000 they will probably lend you a few million if they can use your home as collateral. But believe it or not, homes, real estate, and other tangible…
The very best collateral is the type Las Vegas casinos have. In other words, Las Vegas casinos always have the odds in favor of the house. That means if 10 million people go to Las Vegas and wager a billion dollars, the casinos know precisely to the 20th decimal point how much profit they will make from those gamblers.
Basically what the casinos in Las Vegas are doing are taking bets from people who are betting against the sun coming up tomorrow.
What you want to do in this life is everything possible to put the odds on your side. Once you get the odds on your side, if you are anything other than a pathetic loser, you will…
Now let's talk about all those hard money lenders who won't consider helping anyone with a loan unless the would-be borrower has hard assets (preferably real estate) to use as collateral. What if you were able to spend some time with these guys and after talking to a couple hundred of them you found a few with…
And, it would be a terrific deal for you also.
Let's go back to the way the 30-day hold most typically works. It is common for this technique to triple your results and double your refunds. In the first illustration I gave in this newsletter, it increased your contribution to overhead from $800 to $3,800.
Now suppose the $1,000 in advertising came from your savvy lender instead of out of your own pocket. And suppose you would pay him 10% per month (that's $100 for those of you who are really brain dead). Therefore, by using outside financing, you would have decreased your contribution to overhead from $3,800 to $3,700.
What this means for you who are mathematically savvy is, by using the 30-day hold, you would have decreased your profits from 475% greater than you would have without the 30-day hold... all the way down to... only 422% greater.
It's A Win-Win-Win-Win Situation
For Everybody Involved!
The question is, where do you find these direct marketing savvy deep pocket lenders?
I have a great relationship with a few of these men and they will be attending my Orlando and my Los Angeles "Root Canal" seminars the first part of December.
It will cost you $897 to attend one of these seminars. And if you act immediately... RIGHT NOW... you can bring one guest with you at no additional cost. The deadline for you to be able to attend one of these seminars and bring an extra guest free of charge is Monday, October 31... which is...
Only Four Days Away!
UPDATE: 2015 This Seminar Is Now Complete
You Can Order The Recordings By Clicking Here
(Please excuse the crude sales page but your order is completed on Paypal's Secure Website & the recordings are in stock)
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Therefore, I strongly suggest if you seriously want to improve your financial situation, you sign up within minutes of reading this newsletter.