2005 - 10-27-05

WRONG!

It would cost you approximately only $3,500 to mail all 600 million of those letters. Here's why: You would use your $3,500 to mail 5,000 letters and as the money started coming back from your orders every day, you would "re-invest" the proceeds of that day to mail more letters. In other words, you would be mailing more and more letters every day and soon, you would be compounding your mailings with the speed of light. It wouldn't be long until you would be mailing more letters than your infrastructure could handle.

For example, in the heyday of the family crest promotion, we were using a semi-truck to haul our mail from the Donnelly Corporation in Oakdale, Illinois to the little town of Bath, Ohio where the letters were actually mailed. We did this because we thought having the Bath, Ohio postmark was an important element in the success of our promotion. But here's the deal: We had to truck those letters TWICE a week because the Bath, Ohio post office only had enough room to hold one semi-truckload of mail at a time.

Now let's suppose I had been using the 30-day hold on that promotion. It would have taken us a lot longer to mail those 600 million letters. That's because, instead of using every day's receipts to be able to afford to pay for the stamps, etc. needed to mail more letters, we could only increase our mailings once a month after we were able to cash the checks (people didn't use credit cards back then) we would have agreed to hold for 30-days.

Now I'm going to make an assumption. I am going to assume you are not filthy rich. Let's also assume you have a promotion which is already profitable and you know it would be a LOT MORE profitable if you could afford to use the 30-day hold secret I have just explained. So what you need is money. Where are you going to get it? Try going to a bank, finance company, mortgage and loan company, or a credit union, and explaining why you need a large amount of money. Try telling them you need the money because you have a hot mail order promotion which will make even more money if you could use the 30-day hold technique.

They Will Laugh You Out Of Their Office!

Lending institutions in America only lend large amounts of money to people who have tangible assets. If you have a home worth $10,000,000 they will probably lend you a few million if they can use your home as collateral. But believe it or not, homes, real estate, and other tangible assets are not the best collateral a lender could have.