2005 - 10-27-05

They Will Laugh You Out Of Their Office!

Lending institutions in America only lend large amounts of money to people who have tangible assets. If you have a home worth $10,000,000 they will probably lend you a few million if they can use your home as collateral. But believe it or not, homes, real estate, and other tangible assets are not the best collateral a lender could have.

The very best collateral is the type Las Vegas casinos have. In other words, Las Vegas casinos always have the odds in favor of the house. That means if 10 million people go to Las Vegas and wager a billion dollars, the casinos know precisely to the 20th decimal point how much profit they will make from those gamblers.

Basically what the casinos in Las Vegas are doing are taking bets from people who are betting against the sun coming up tomorrow.

What you want to do in this life is everything possible to put the odds on your side. Once you get the odds on your side, if you are anything other than a pathetic loser, you will go full-steam ahead.

Now let's talk about all those hard money lenders who won't consider helping anyone with a loan unless the would-be borrower has hard assets (preferably real estate) to use as collateral. What if you were able to spend some time with these guys and after talking to a couple hundred of them you found a few with half a brain? And you explained to them how they could get a lot more bang for their buck by investing in reputable, reliable and ethical direct marketing promotions. And suppose one of these guys decided to financially back your direct marketing endeavors. For this he would receive a return of 10% monthly on the money he had lent to you. That would be a bonanza for him. He would be making about 800% more per year on his money as opposed to the approximate 15% he would be making otherwise.

And, it would be a terrific deal for you also.

Let's go back to the way the 30-day hold most typically works. It is common for this technique to triple your results and double your refunds. In the first illustration I gave in this newsletter, it increased your contribution to overhead from $800 to $3,800.