2005 - 10-27-05

For example, in the heyday of the family crest promotion, we were using a semi-truck to haul our mail from the Donnelly Corporation in Oakdale, Illinois to the little town of Bath, Ohio where the letters were actually mailed. We did this because we thought having the Bath, Ohio postmark was an important element in the success of our promotion. But here's the deal: We had to truck those letters TWICE a week because the Bath, Ohio post office only had enough room to hold one semi-truckload of mail at a time.

Now let's suppose I had been using the 30-day hold on that promotion. It would have taken us a lot longer to mail those 600 million letters. That's because, instead of using every day's receipts to be able to afford to pay for the stamps, etc. needed to mail more letters, we could only increase our mailings once a month after we were able to cash the checks (people didn't use credit cards back then) we would have agreed to hold for 30-days.

Now I'm going to make an assumption. I am going to assume you are not filthy rich. Let's also assume you have a promotion which is already profitable and you know it would be a LOT MORE profitable if you could afford to use the 30-day hold secret I have just explained. So what you need is money. Where are you going to get it? Try going to a bank, finance company, mortgage and loan company, or a credit union, and explaining why you need a large amount of money. Try telling them you need the money because you have a hot mail order promotion which will make even more money if you could use the 30-day hold technique.

They Will Laugh You Out Of Their Office!

Lending institutions in America only lend large amounts of money to people who have tangible assets. If you have a home worth $10,000,000 they will probably lend you a few million if they can use your home as collateral. But believe it or not, homes, real estate, and other tangible assets are not the best collateral a lender could have.

The very best collateral is the type Las Vegas casinos have. In other words, Las Vegas casinos always have the odds in favor of the house. That means if 10 million people go to Las Vegas and wager a billion dollars, the casinos know precisely to the 20th decimal point how much profit they will make from those gamblers.