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Cherrywood Publishing

3101 SW 34th Ave #905-467

Ocala, FL 34474

USA

(phone: 305-534-7577)

Again, we want one check
from one person and you can collect the split from your
associates. In your FedEx package, just include the names
and addresses of the one, two or three individuals attending

You know the cities, the dates, and the
deadlines for the best deals. Be there or be a loser. The
choice is yours.

Sincerely,

Gary C. Halbert

P.S. You know, a lot of people think you have to have money
to make money. That's 100% NOT true.

When it comes to all of the elements of making a big
business success, money is... by far... the LEAST
IMPORTANT ingredient. In fact, it's money that chases
ideas... and NOT... the other way around. Many people don't understand this... simply because... they don't
realize that money does not chase dumb ideas.

Enough for now. I've…

# 2005 - 10-12-05original

From:

North of Jewfish Creek

Dear Friend & Subscriber,

Do you remember my recent newsletter where I wrote about if people come to one of my upcoming seminars in December they would get to meet one of my "Ray Kroc" type people?

Well, one misguided soul (who obviously has no business experience whatsoever) sent an email asking why he couldn't get all of the services my "Ray Kroc" people could provide for him... simply by hiring an $8 an hour person? This guy got an email back explaining some of the things his $8 per hour person couldn't possibly handle…

1. Provide the capital needed to test your product. This will likely require between $5,000 and $10,000.

2. If your product tests successfully, the capital to roll it out in a large scale mail program. Presumably, you wouldn't develop a product that could not support at least 100,000 mailables per month. At an average cost of…

3. Your business must be structured in a way to handle the potential challenges which will inevitably arise from Better Business Bureau complaints, governmental inquiries, customer complaints and potential lawsuits. This structuring and doing it the right way can cost you about $10,000. And even so, it's usually not done right as there are very few people who…

4. You need someone experienced in addressing the above-mentioned issues and handling them in the most damage-controlling way.

5. You need a reserve (of money) for customer returns, which average about 10%.

6. You need a merchant account that will accommodate your sales volume and not be cancelled without notice. This is ALMOST IMPOSSIBLE to find. In fact, I received a letter just a few days ago from a person who started his mail business and had $90,000 in sales in his first week... and... was then shut down by his…

7. List Selection. You need someone who has the skill and experience to know all the rip-offs in the list selection game. This is a minefield for the uninitiated. If you are new to this, you have some very UNPLEASANT surprises in store for you.

8. Other Channel Exploitation. My "Ray Kroc" people's experiences extend from direct mail to newspaper ads, catalog, television shopping, infomercials, online and offline. Increasingly, the most successful roll-outs are those which exploit multiple channels. Having access to those channels give you a tremendous advantage.

I'll stop here but presumably, by now, you've gotten the idea. If you haven't, you are brain-dead and beyond all hope.

Ask yourself, can your $8/hour person handle all this? Probably not.

Is it worth giving up a percentage of profits to have someone handle all the headaches? Well, for me it is. For Tony…

Why? Because it's all LMS (Lesser Mortal Shit) and you can generally make MORE MONEY focusing on the things you are indispensable for... like writing copy and finding new products. If you can have ten products rolling-out within a year because you are free to do what you do best... and... you give away a percentage of your…

I hope this information is helpful to you. If you would like for me and my "Ray Kroc" people to explore the possibility of assisting you in testing and rolling out product, your best option is to attend one of my upcoming December seminars. The ones I've named "Root Canal" seminars.

Okay, that's the email this guy received in response to his question.

It is true you can explore this option without coming to one of my upcoming seminars. But it won't be the same. You see, in the "real world" there's something called...

The "Sniff Test"

If you meet someone in person and pass the "Sniff Test", it is very much more likely they will agree to assist you in getting your project up and running and exploiting it to its full potential.

That's one of the reasons why (if you are indeed very serious about your future in direct marketing) I hope to see you this December at either my Orlando or Los Angeles seminars.

By the way, I've said over and over the merchant account you process credit cards with is the weakest link in your chain of success…

That alone makes my "Root Canal" seminars worth attending... even if... you already have a merchant account.

Now listen VERY carefully: In the next issue of this newsletter, I am going to reveal the most profitable and little-known marketing secret I have discovered in more than 30-years. If you could only read one issue of my newsletter, I…

It is a secret that can make losing promotions profitable.

It is a secret that can make profitable promotions much more profitable.

It is a secret that can make a very profitable promotions increase to almost "unbelievable" profitability.

By the way...

I Am NOT Hiring Anyone

To Video Tape Or Audio Tape

My Upcoming December "Root Canal" Seminars!

So if you really want the information I am going to offer there (such as the secrets I have never before revealed)... and... if you really want to "get connected" to the people who can make the profits of what…