2005 - 10-12-05original

# 2005 - 10-12-05original

From:

North of Jewfish Creek

Dear Friend & Subscriber,

Do you remember my recent newsletter where I wrote about if people come to one of my upcoming seminars in December they would get to meet one of my "Ray Kroc" type people?

Well, one misguided soul (who obviously has no business experience whatsoever) sent an email asking why he couldn't get all of the services my "Ray Kroc" people could provide for him... simply by hiring an $8 an hour person? This guy got an email back explaining some of the things his $8 per hour person couldn't possibly handle. Here's what I told him:

1. Provide the capital needed to test your product. This will likely require between $5,000 and $10,000.

2. If your product tests successfully, the capital to roll it out in a large scale mail program. Presumably, you wouldn't develop a product that could not support at least 100,000 mailables per month. At an average cost of $1.00 per letter including postage, layout, printing and list names, this will cost you $100,000 per month and you will need about three months of capital to do it.

3. Your business must be structured in a way to handle the potential challenges which will inevitably arise from Better Business Bureau complaints, governmental inquiries, customer complaints and potential lawsuits. This structuring and doing it the right way can cost you about $10,000. And even so, it's usually not done right as there are very few people who really know how to do it.