2005 - 10-12-05original

8. Other Channel Exploitation. My "Ray Kroc" people's experiences extend from direct mail to newspaper ads, catalog, television shopping, infomercials, online and offline. Increasingly, the most successful roll-outs are those which exploit multiple channels. Having access to those channels give you a tremendous advantage.

I'll stop here but presumably, by now, you've gotten the idea. If you haven't, you are brain-dead and beyond all hope.

Ask yourself, can your $8/hour person handle all this? Probably not.

Is it worth giving up a percentage of profits to have someone handle all the headaches? Well, for me it is. For Tony Robbins, it is. For Victoria Principal, and hundreds of other entrepreneurs, it is.

Why? Because it's all LMS (Lesser Mortal Shit) and you can generally make MORE MONEY focusing on the things you are indispensable for... like writing copy and finding new products. If you can have ten products rolling-out within a year because you are free to do what you do best... and... you give away a percentage of your profits to do the rest... then you can probably still make a lot more money with a lot less headaches than trying to get even one project off the ground by yourself.

I hope this information is helpful to you. If you would like for me and my "Ray Kroc" people to explore the possibility of assisting you in testing and rolling out product, your best option is to attend one of my upcoming December seminars. The ones I've named "Root Canal" seminars.

Okay, that's the email this guy received in response to his question.

It is true you can explore this option without coming to one of my upcoming seminars. But it won't be the same. You see, in the "real world" there's something called...