799 passages, newest first · 118 ms
# Risk His Own Money Consulting
Direct Mail Genius Says
He Will Risk His Own Money
To Prove He Can Beat Any
Control Package Ever Written!
Have you heard about that guy
down in Key West, Florida who,
according to many of his clients, is
the best advertising copywriter who
Certainly, any claim such as the
above is highly debatable... but..
this man (his name is Gary Halbert)
has some impressive credentials to
back him up. For one thing, he wrote
the most widely-mailed (and profitable) sales letter in history. For
another, his most recent direct mail
campaign generated $163,135 in
sales...
many copywriters are good writers
but don't know anything whatsoever
about salesmanship. In fact, Halbert
claims his real marketing expertise
came from selling encyclopedias
door-to-door as opposed to reading
marketing books filled with "pie-in-
the-sky" theory. And, as far as direct
mail is concerned, Halbert uses an
arsenal of "Salesman's Tricks" most
copywriters don…
For Every
1,000 Letters
Mailed!
He's worked on 17 successful
infomercials, wrote the two most
successful direct response news-
paper ads of the last 15-years, has
produced scores of highly successful magazine ads, created several
catalogs, developed phone scripts,
etc. But, his first love is... and will
always remain... direct mail.
And now, he's truly making…
• He can make a 15-second
change to almost any sales
letter
which
sometimes
increases response by 2200%!
(Think about that. How'd you
like to jump the pull of your
control package i
from 2% to
44%?)
• He knows how to make a
simple "format change" which
will often increase your direct
mail profits by 50%... even if...
you…
...he's truly making an offer
which will be difficult for any
sane mailer to refuse..."
sales letter that makes it virtu-
ally impossible for your
recipient not to read your
letter!
• He knows a way to address
your envelopes cheaper than
you would ever believe which
nearly always dramatically
increases response!
• He knows a way to drastically
decrease the…
since on this deal, he's paying all the
expenses, he won't even consider
letting you interfere with his
writing. (He will insist, however,
you review his copy for accuracy.)
3. You must already be a
serious mailer. If you're not mailing
at least 100,000 sales letters a year,
Halbert will not, at this point, invest
his…
# Social Security
advertisement
How to collect
from Social Security
at any age!
Would you like to know how much
money you have invested in Social
Security right to the penny? Then
would you like to know how to get
the most from that investment including all the brand new Social
Security benefits? Now you can do
both by using the short easy coupon
at the bottom of this page. Here is
the…
Copyright 1973
Good News Publishing Co.
Division of Master Psyche, Inc.
into it.
•How to get hospital and medical
insurance for the aged.
• How students between the ages
of 18 and 22 can get Social Security
cash benefits.
•How to get the special Social
Security benefits that are only for
veterans.
Although this book can mean
hundreds and perhaps thousands…
eligible for Social Security benefits,
even your youngest children.
•How to replace a lost Social
Security card.
Security check.
• How to get a refund if you have
overpaid your Social Security taxes.
(Studies show that two out of three
people overpay.)
• How to figure out what your
Social Security retirement payments
should be.
• Should you tatoo your Social
Security number…
• Should you get a divorce in order
to get more Social Security? (a lot
of people already have.)
• Should you have two Social Security cards?
• How to get free services which are
available from Social Security.
• How to make sure your employer
is not cheating you on your Social
Security.
• How you may be cheating your-
self out of your…
If you do not take advantage of
your new Social Security benefits,
youare only cheating yourself, after
all, you have already paid for them.
It is easy to start getting your new
Social Security benefits. Just fill
out both parts of the coupon below.
Mail the coupon and $3.00 in cash,
check or money order to The Good
News…
Please send me.
_copies of your report @ $3.00 each
REQUEST FOR
STATEMENT
OF EARNINGS
SOCIAL
SECURITY +
NUMBER
"HOW TO COLLECT FROM SOCIAL SECURITY
AT ANY AGE" to the address below:
DATE OF
MONTH
¡ DAY
I YEAR
Make check payable to THE GOOD NEWS PUBLISHING COMPANY
1818 Whipple Avenue, N.W.
Please send a statement of my Social Secunty earnings…
# Weight Loss
/ Enterprise
Thursday, March 29th, 1990 D15
Read This If You Are Truly Serious About Losing Weight...
High School Student Loses Almost
600 Pounds And Now Devotes His Life
To Helping Others Get Skinny!
Dear Friend,
If you have a weight problem, want you to take a good
look at the pictures on this page.
OK, did you do it? Did you take a good look at those
amazing pictures? What they show is a young man (me) whose
life was once a nightmare. Maybe you saw my story on CBS Live
or GOOD…
750 Lbs. -
I Wanted
To Die:. the National Enquirer. Believe me, if you want to lose weight, I can tell you exactly
how to do it. • Without hunger! • Without low energy! • Without pills! • Without giving up good food! And, best of all, I can show you how to do it fast (very fast)
without spending hardly any money. Listen: My…
I was too ashamed of
to me that night, something so powerful that. myself to even have my picture taken for the
high school year book. And.. It Woke Me Right Out Of My Sleep! I have a personal name for this weight-loss
After 1 Graduated from High School. miracle. I call it "Larry's Way." It works like…
I was absolutely miserable. "You may
• I even lost 9 inches from my neck! as well just die," I told myself. "Face the facts,
I've been on TV. I've been on radio. I've
fatso — you're a loser!"
been written up in daily newspapers and even
God, I Wanted To Change! the National Enquirer. And guess what…
All those diet
"experts"
because my heart would not hold up. But 1 kept
couldn't help me. Even my family couldn't help
on cating. In December, 1987 I resolved to quit
me. (But God bless them for trying.) I didn't get
stuffing myself on New Year's Day and... I
hels from
Weioht
Watchers,
Richard
broke the…