Risk His Own Money Consulting

For Every
1,000 Letters
Mailed!
He's worked on 17 successful
infomercials, wrote the two most
successful direct response news-
paper ads of the last 15-years, has
produced scores of highly successful magazine ads, created several
catalogs, developed phone scripts,
etc. But, his first love is... and will
always remain... direct mail.
And now, he's truly making an
offer which will be difficult for any
sane mailer to refuse. First, if you
have a control package, hell completely rewrite it for you at no cost
whatsoever. Secondly, he himself
will pay all costs involved in testing
his package against the one you're
already mailing.
What this means is, if he fails
(very unlikely) to beat your current
package, you won't be out one red
cent. Think about it:
& You pay NO copywriting fees!
& You pay NO postage costs!
/ You pay NO list rental costs!
• You pay NO lettershop costs!
& In fact, you pay NO nothing!
And guess what else? If he does
beat your current package (very
likely) you'll still not be out any
money... because... every dollar you
pay him will come from the extra
profits you wouldn't have made
unless he had created a new control
package for you!
How can Halbert make such an
offer? It's very simple: He claims

• He can make a 15-second
change to almost any sales
letter
which
sometimes
increases response by 2200%!
(Think about that. How'd you
like to jump the pull of your
control package i
from 2% to
44%?)
• He knows how to make a
simple "format change" which
will often increase your direct
mail profits by 50%... even if...
you don't change a word of
your copy!
• He's discovered something you
can attach to the first page of
your sales letters which often
skyrockets your "pull" almost
beyond belief!
• He can tell you one simple
mistake almost every mailer
makes
which
decreases
response by at least 10%!
• He can tell you a brand new
way (only three mailers in the
U.S. are using this which
makes the post office... and...
your customers... treat your
bulk rate mail as though it were
first-class!
• He has developed a "mystery
sealed envelope" which goes
inside your carrier envelope
which has never yet, according
to his experience, failed to
pump up response!
• He knows a special way to
work with dirt-cheap compiled
lists which may easily expand
the mailing list universe you
can mail to profitably by a
factor of 10,000%
• He knows an almost totally
secret way of personalizing a

...he's truly making an offer
which will be difficult for any
sane mailer to refuse..."

sales letter that makes it virtu-
ally impossible for your
recipient not to read your
letter!
• He knows a way to address
your envelopes cheaper than
you would ever believe which
nearly always dramatically
increases response!
• He knows a way to drastically
decrease the weight of your
mailing package... and... at the
same
time...
drastically
increase your results!
• He knows a way... oh what-
ever... you get the idea, don't
you? The point is because of
his knowledge of salesman-
ship...
He Could Beat
Almost Any Control Package
Even If He Wasn't
The World's Greatest
Copywriter!
Does this offer get you excited?
Well, hold your horses because, it's
not for everybody. There are five
factors which must exist before you
should even think about responding
to this message:
1. You must already have a
control package currently being
mailed and already profitable. This
offer definitely does not apply to
untested mailings. (If you want
Halbert to create a mailing for you
"from scratch" you'd better have
truly deep pockets.)
2. You must agree not to interfere in any way with Halbert's
creative efforts. Quite frankly, he
doesn't care what you, your wife,
your friends and especially your
staff think about his work. And,

since on this deal, he's paying all the
expenses, he won't even consider
letting you interfere with his
writing. (He will insist, however,
you review his copy for accuracy.)
3. You must already be a
serious mailer. If you're not mailing
at least 100,000 sales letters a year,
Halbert will not, at this point, invest
his time with you.
4. You must not be selling any-
thing even remotely
illegal,
dangerous, scammy or in any way
involved with multi-level market-
ing.
5. You must have a reputation
for integrity within the direct
response industry. If you're a
scumbag and think Halbert won't
find out about it; think again. He
writes and publishes the most
intensely read marketing newsletter
on earth (The Gary Halbert Letter)
and it goes out to all 50 states and
29 countries outside the U.S.
Therefore, if you're any kind of
"bad apple" Halbert is almost sure
to find out about it before he does
any work for
you. (By the way,
Halbert's definition of a "scumbag"
is someone who doesn't pay his
copywriter.)
Does anything in this message
interest you? Do you meet the
above qualifications? If so, perhaps
you should contact Halbert. His
number is
and
his office hours are from 9:00 a.m.
to 5:00 p.m. East Coast Time.
By the way, if you want to
know a little more about a few of
Halbert's marketing achievements,
read the article on the other side of
this page by Blade Thomas,
President of CTV.