Risk His Own Money Consulting

# Risk His Own Money Consulting

Direct Mail Genius Says
He Will Risk His Own Money
To Prove He Can Beat Any
Control Package Ever Written!

Have you heard about that guy
down in Key West, Florida who,
according to many of his clients, is
the best advertising copywriter who

Certainly, any claim such as the
above is highly debatable... but..
this man (his name is Gary Halbert)
has some impressive credentials to
back him up. For one thing, he wrote
the most widely-mailed (and profitable) sales letter in history. For
another, his most recent direct mail
campaign generated $163,135 in
sales...

many copywriters are good writers
but don't know anything whatsoever
about salesmanship. In fact, Halbert
claims his real marketing expertise
came from selling encyclopedias
door-to-door as opposed to reading
marketing books filled with "pie-in-
the-sky" theory. And, as far as direct
mail is concerned, Halbert uses an
arsenal of "Salesman's Tricks" most
copywriters don't even know exist.

For Every
1,000 Letters
Mailed!
He's worked on 17 successful
infomercials, wrote the two most
successful direct response news-
paper ads of the last 15-years, has
produced scores of highly successful magazine ads, created several
catalogs, developed phone scripts,
etc. But, his first love is... and will
always remain... direct mail.
And now, he's truly making an
offer which will be difficult for any
sane mailer to refuse. First, if you
have a control package, hell completely rewrite it for you at no cost
whatsoever. Secondly, he himself
will pay all costs involved in testing
his package against the one you're
already mailing.
What this means is, if he fails
(very unlikely) to beat your current
package, you won't be out one red
cent. Think about it:
& You pay NO copywriting fees!
& You pay NO postage costs!
/ You pay NO list rental costs!
• You pay NO lettershop costs!
& In fact, you pay NO nothing!
And guess what else? If he does
beat your current package (very
likely) you'll still not be out any
money... because... every dollar you
pay him will come from the extra
profits you wouldn't have made
unless he had created a new control
package for you!
How can Halbert make such an
offer? It's very simple: He claims