Risk His Own Money Consulting

# Risk His Own Money Consulting

Direct Mail Genius Says
He Will Risk His Own Money
To Prove He Can Beat Any
Control Package Ever Written!

Have you heard about that guy
down in Key West, Florida who,
according to many of his clients, is
the best advertising copywriter who

Certainly, any claim such as the
above is highly debatable... but..
this man (his name is Gary Halbert)
has some impressive credentials to
back him up. For one thing, he wrote
the most widely-mailed (and profitable) sales letter in history. For
another, his most recent direct mail
campaign generated $163,135 in
sales...

many copywriters are good writers
but don't know anything whatsoever
about salesmanship. In fact, Halbert
claims his real marketing expertise
came from selling encyclopedias
door-to-door as opposed to reading
marketing books filled with "pie-in-
the-sky" theory. And, as far as direct
mail is concerned, Halbert uses an
arsenal of "Salesman's Tricks" most
copywriters don't even know exist.