Free Seminar of the Century Tapes

(80 to page 10)

- Page 10-

better position to strike it rich than someone
with no business at all!)
Item #6.
How to write your copy so it
"talks the talk"
your tough-sell customers need to hear before
they buy!
Item $7.
ps from trouble-shooting experts on how t
ot problems hurting your business and tł
triple-step technique they use to solve then
fast!
Item
#8.
How to glide through the 11-steps of rolling out
your direct
once you
a winner) to
maximize results and keep your problems to a
minimum!
Item $9.
How the experts deal with refunds and complaints
- by turning them into sales!
Item #10. The secrets
of creating newspaper and magazine
ads that bring in piles of cash with each new
"mainstream" advertising
agency in a hundred even has a clue how to do

Item #11.
"Insider" techniques that allow you to run ads
in newspapers or on TV or radio for
no up-front
cost - and you pay only
for the results you get!
How to make sure your Yellow Pages ad
jumps out
and forces the reader to call you before they
call anyone else!
Item #13.
How to use 976 "toll" numbers locally and the
brand-new 900 numbers nationally to make a
fortune... without resorting to sleaze!
Plus:
How to use a "regular"
phone line in your office
or home to test marketing ideas cheaply!
Item #14. A truly "no-brainer" (yet usually overlooked)
way to bump
the amount
of your
order by
100% or more... automatically!
Item $15.
How to structure a believable, sales-promoting
guarantee that removes the risk from your
customer and yet does not put you in a bind!
(Even some very experienced marketers don't
fully understand how to do this without hurting
sales or strangling on refunds!)

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- Page 11 -

#16. Why you're already sitting
on the best possible
"bonus" you could ever offer - and how to use it
to make your sales soar!
Item $17. A "can't miss" vay to tempt cash-rich investors
into financing your projects at zero-interest!

Item $19.

Item #20.

How to find the perfect mailing lists for your
direct mail campaigns...
and how to test them
inexpensively!
Hov to ask people who have already bought from
rou to buy from you again!
(If you aren't
mining your customer list, you're ignoring the
fattest - and faatest - profits you'll ever
300!)
Five
fast,
"Unique
simple steps
formulating your own
Selling Proposition"
(also called your
USP) •
Your USP explains to your
customer base
who you really are, what you're really offering
and
why you're the
only one they should be doino

Item #20. Five fast, simple steps to formulating your own
"Unique Selling Proposition" (also called your
USP) • Your USP explains to your customer base
and why you're the only one they should be doing
business with! (Not knowing your USP is like
not knowing your own name - you're lost without
it!)
Item $21. How to identify, find and qualify that special
"core group" of people who will be the best
customers you'll ever have!
Item #22. How to test your offer, your copy or your
product's appeal for pennies - so you can avoid
the really dumb (and costly) marketing blunders
so many businesses make! Listen: If you learn
to test correctly, you'll be ten times ahead of
your nearest competitor almost immediately!
Plus... you get a complete set of every newsletter I've published to date!
And so on. Without question, this is the most comprehensive and valuable
collection of marketing info ever assembled by anyone... anywhere.
Period.
And, it's not for sale. Not now. Not eveI. At any price. You may think
I'm a
"stubborn jerk" (I am), but this whole endeavor was so difficult for
me and the results so precious and dear to my heart...