Free Seminar of the Century Tapes

Item #20. Five fast, simple steps to formulating your own
"Unique Selling Proposition" (also called your
USP) • Your USP explains to your customer base
and why you're the only one they should be doing
business with! (Not knowing your USP is like
not knowing your own name - you're lost without
it!)
Item $21. How to identify, find and qualify that special
"core group" of people who will be the best
customers you'll ever have!
Item #22. How to test your offer, your copy or your
product's appeal for pennies - so you can avoid
the really dumb (and costly) marketing blunders
so many businesses make! Listen: If you learn
to test correctly, you'll be ten times ahead of
your nearest competitor almost immediately!
Plus... you get a complete set of every newsletter I've published to date!
And so on. Without question, this is the most comprehensive and valuable
collection of marketing info ever assembled by anyone... anywhere.
Period.
And, it's not for sale. Not now. Not eveI. At any price. You may think
I'm a
"stubborn jerk" (I am), but this whole endeavor was so difficult for
me and the results so precious and dear to my heart...

(80 to page 12,

- Page 12 -

I Will Never Release A11
This Material To Anybody
Unless They Become An "Inner-Circle"
Lifetime Subscriber To My Newsletter!
Here's why:
I have discovered (as a result of my Marketing Summit) an
important truth that has been nibbling at the edge of my mind for a number

---

OI
years. Its Ca
- am,
more and more,
tinalng myseLl
aggravated
and
drained by middle-of-the-road,
can't-make-up-their-minds,
afraid-to-take-a-
risk losers
who are basically
frozen stiff with the fear
of living their
lives with any semblance of gusto. But, on the other hand, I am greatly exhilarated by the action-oriented,
"let's-get-the-job-done" type
of optimistic, positive-thinking, forward-
moving players who understand all of life is a gamble and... An Ongoing Ixperience
That Can Only Be Savored,
Enjoyed And Shared
With Others Of The Same Ilk! These are the people I want to spend my
time with and I think I've finally
"magnet" that will attract
of the globe and gather their glowing auras about me
like a modern-
day Camelot. You know why I believe this? once I lay out the terms of my
"$6,250 Seminar Materials Free" plus
"Inner-Circle Lifetime
Offer, " you will see how (if you are the type of player I think you are) you
cannot possibly refuse! Here Is My OffeI
And It's A Good One! I will send you everything I have outlined in this letter - the seminar
tapes,
the transcripts, the
transcripts,
seminar info packs, the Killer Advertising tapes
the special mini reports,
the three videos and everything
I've mentioned in this letter - and I will
absolutely FREE when you sign up (now!) for an Inner-Circle Lifetime
Subscription to The Gary Halbert Letter. 'here's more because...

I'm going to make this offer even sweeter
before I get to that, let's talk about the meaning of
Subscription."
"Lifetime
Quite simply, what this means is, you are entitled to
receive every issue of my newsletter until you die or else I stop
publishing. When will I stop writing this letter? Well, for sure, I intend to guit
when
I pass
And what
if that happens (God forbid) before you've
received a whole bunch more of my newsletters? Well, friend,
in that case,
you're sort of out of luck. You'll just have to slink off into the

(go to page 13)

- Page 13 -

darkness somewhere muttering about this gross injustice while you content
yourself with the thousands and thousands and thousands and thousands of
dollars worth of stuff I've already sent you. And besides.. Just Think Hon I'1l fool! There I'll be, molding away, twisting and turning in my grave,
hundreds of dummies all over the U.S. are... are... are... I can't hardly
say it)... are... are... Still Mailing B-Pile Letters! I've got to get off this subject. It's too morbid to even contemplate. Now,
what if you and I are still alive and kicking and, for some
mysterious reason, I am forced to
stop writing my newsletter? Well, even
though
I cannot even conceive of this ever happening (I've hardly scratched
the
surface of what I have to say), I guess it's only fair to make some
provision to set your mind at ease. So, if I ever have to quit publishing,
I promise I'll make things right between us. First, you'll get your
Lifetime Subscription money back (minus the cost of whatever number of
issues you have received). Plus, of course, you still get to keep all the
free materials you are getting with this special offer. And what if you decide you don't like my letter anymore? Can you get a
refund pro-rata or otherwise and still keep all these valuable tapes and
other free goodies? No. You can't. If you take me up on this offer,
it's you and me. Forever. Until death
do us part or the death of my letter.