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When I
listened to them, I was reminded of our exciting times
together when John and I were working feverishly on "Operation
Moneysuck" which is a concept John explains
brilliantly on the tapes.
John also gets into...

x

Why
you should think of yourself as a "sales
detective" instead of just a copywriter...

x

How
to identify the real
hot buttons which make people buy...

x

His
work strategies that let him turn out killer sales
letters and ads time-after-time...

x

How
you start writing copy by "circling the
desk..."

x

How
he created a sensational "sex book ad" for
the conservative Rodale Press...

x

How
he created the "amazing, one-legged golfer"
package...

x

His
"human computer" stock wizard package...

x

How
to use the "shortcut" of endorsed
mailings...

x

How
to create headlines that go straight for the
jugular...

x

The
power of the blow-up photo of the microscopic dust
mite...

x

How
to create sales by pissing off your customers...

x

His
"lipstick-on-the-collar" concept...

x

How
mega-power guarantees pump up sales...

x

What
kind of free presents you should be giving your
customers...

x

Why
his headlines are so long...

x

Why
having a "swipe file" is essential...

x

Why
you need to reach for the outrageous limits of every
emotion including guilt, outrage, fear, greed and
suspicion.

I'm gonna stop now. There's so
much on these tapes, I could spend another couple of hours
trying to describe them all to you. You need to listen
to these and...

I've Arranged For You To

Have A "Free Listen" To Them!

What you do is, you call Joe Polish's office
(1-800-275-2643) and sign up for his Tape-Of-The-Month Club.
Tell the office you're one of my subscribers and they will
immediately send you the two tapes of Joe's interview with
John Carlton. These are yours to keep... no matter what.

After you listen to this interview, if you
don't want any more of the tapes of Joe's monthly interviews,
simply call his office and tell them you want to un-sign-up.
(I just made up that word.) If you do that, they won't send
you any more tapes... but... you still get to keep the tapes…

Another thing: If I were you... and... I had a
need for a serious, world-class
copywriter, I'd try
to get John Carlton. You can e-mail him at...

[email protected]

Now listen: Neither John nor Joe have any idea
I'm writing this. I don't get a penny in commissions if you
join Joe's Tape-Of…

They Are So Damn Good!

So there.

By the way, in case you're out of the country
and can't call Piranha Marketing's 800 number, the direct line
is...

1-602-858-0008

Onward.

Back in the late '60s, I read a novel. I can't
remember the title but, I'll never forget though the story. It…

The first professor decided he would discredit
the second guy. His plan was, he would read one of the
self-help books, follow its instructions to the letter... and
then... since he knew none of these instructions would
actually work... he would write a book exposing the
"how-to" book author as a fraud.

So, he read one of the books, followed all the
instructions... and... unfortunately for him...

His Life Started

Getting Better!

t Setting goals did work.

t Keeping a positive mental attitude did work.

t Visualizing himself as the improved self he desired to be did
work.

t Planning his work and working his plan did work.

Etc., etc., etc.

Ain't that a bitch? What's the world coming
to? You set out to discredit a man and then discover his
advice is actually helping you!

Anyway, I've got
another book in front of me now titled, If
I Knew Then What I Know Now. In this book, CEO's and other
smart executives share wisdom they wish they'd been told 25
years ago. It's pretty good. Here's one very short observation
from page 144 by a columnist named Whit Hobbs:

"Success
is waking up in the morning, whoever you are, however
old or young, and bounding out of bed because there's
something out there that you love to do, that you
believe in, that you're good at -- something that's
bigger than you are, and you can't hardly wait to get
at it again today."

What a great observation.

Listen: I'll tell you something: I teach
people all about how to do a mathematical, marketing
regression analysis, how to access Nasdaq Level II quotes, how
to massage complex statistics, how to create engineered
reciprocity, how to profitably navigate the Internet with
their PC's, and an endless variety of other complex,
highly-technical shit…

But you know what? The really important
wisdom... the stuff which will really
change your life... is simple. In fact, it's so
simple, it could rightly be considered downright corny.

I've been thinking: What if I were on my death
bed? What if I had only a few minutes left? What if God told
me to use those…

What would it be? Something about love?
Loyalty? Marketing or perhaps spirituality? Exercise, study
habits, nutrition, fitness, relationships? WHAT?

Nope. It wouldn't be any of that stuff. If it
could only be one thing, here is what I would teach you:

How You Should

Start Every Day For

The Rest Of Your Life!

1.

Set
your alarm clock to go off 10 minutes earlier
than usual.

2.

The
first thing, after you get up, is to
immediately remake your bed.