aslk start every day

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Why
you should think of yourself as a "sales
detective" instead of just a copywriter...

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How
to identify the real
hot buttons which make people buy...

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His
work strategies that let him turn out killer sales
letters and ads time-after-time...

x

How
you start writing copy by "circling the
desk..."

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How
he created a sensational "sex book ad" for
the conservative Rodale Press...

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How
he created the "amazing, one-legged golfer"
package...

x

His
"human computer" stock wizard package...

x

How
to use the "shortcut" of endorsed
mailings...

x

How
to create headlines that go straight for the
jugular...

x

The
power of the blow-up photo of the microscopic dust
mite...

x

How
to create sales by pissing off your customers...

x

His
"lipstick-on-the-collar" concept...

x

How
mega-power guarantees pump up sales...

x

What
kind of free presents you should be giving your
customers...

x

Why
his headlines are so long...

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Why
having a "swipe file" is essential...

x

Why
you need to reach for the outrageous limits of every
emotion including guilt, outrage, fear, greed and
suspicion.