Gary Halbert · whole document (64)
aslk start every day
x
How
you start writing copy by "circling the
desk..."
x
How
he created a sensational "sex book ad" for
the conservative Rodale Press...
x
How
he created the "amazing, one-legged golfer"
package...
x
His
"human computer" stock wizard package...
x
How
to use the "shortcut" of endorsed
mailings...
x
How
to create headlines that go straight for the
jugular...
x
The
power of the blow-up photo of the microscopic dust
mite...
x
How
to create sales by pissing off your customers...
x
His
"lipstick-on-the-collar" concept...
x
How
mega-power guarantees pump up sales...
x
What
kind of free presents you should be giving your
customers...
x
Why
his headlines are so long...
x
Why
having a "swipe file" is essential...
x
Why
you need to reach for the outrageous limits of every
emotion including guilt, outrage, fear, greed and
suspicion.
I'm gonna stop now. There's so
much on these tapes, I could spend another couple of hours
trying to describe them all to you. You need to listen
to these and...
I've Arranged For You To
Have A "Free Listen" To Them!