aslk start every day

Well, recently, Joe interviewed my friend John
Carlton... and... it is the most electric and revealing
interview (even better than his interview with me) Joe
has ever done. In fact, John was pouring forth so much
valuable info... that... for the first time... Joe's tape of
the month consisted of two tapes... and... you ought to
listen to those tapes.

When I
listened to them, I was reminded of our exciting times
together when John and I were working feverishly on "Operation
Moneysuck" which is a concept John explains
brilliantly on the tapes.
John also gets into...

x

Why
you should think of yourself as a "sales
detective" instead of just a copywriter...

x

How
to identify the real
hot buttons which make people buy...

x

His
work strategies that let him turn out killer sales
letters and ads time-after-time...

x

How
you start writing copy by "circling the
desk..."

x

How
he created a sensational "sex book ad" for
the conservative Rodale Press...

x

How
he created the "amazing, one-legged golfer"
package...

x

His
"human computer" stock wizard package...

x

How
to use the "shortcut" of endorsed
mailings...

x

How
to create headlines that go straight for the
jugular...

x

The
power of the blow-up photo of the microscopic dust
mite...