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`0:29:08`

create visual bugs essentially um or visual issues that don't need any words. They just need a picture. And then when you see the picture, it's obvious. And so we want to be able to lead with pictures as issues. And this is not something you typically see in the bug tracking world. Um and…

`0:29:55`

other ways that aren't really quantifiable necessarily. So sometimes products will have that kind of stuff in it, but ultimately you use the thing and you get to a point where you go, this has everything that we actually need and maybe a few things less like it's just not quite what we need. But…

`0:30:41`

feels like a sense of unhurriedness. And I think a lot of people don't have that sense because maybe they feel like whoever releases this feature first, they want to be before their competitor or they need this feature today so that they can sell the product so that they can get customers because they need…

`0:31:27`

that. Um, all I can tell you is stop thinking about competition in your competitors. Like this this idea that people are worried that if this other company has it, we don't have it. We're we're not going to get the customer. It's never one thing. It's not that way. That's…

`0:32:12`

handles the situations you think are important, and it does it in the right way, and that's all you should be worried about. Stop thinking about everybody else. Um, that's the best advice I could give you around that like FOMO thing. Like they're going to do what they're going to do. You…

`0:32:59`

that's so much better than what you're doing that you need to do what they're doing? It just doesn't make any sense and I wouldn't I wouldn't pay much attention to it. Yeah. I'm going to try to get to some of your guys questions. Feel free to resend your…

`0:33:47`

And I think that it cheapens not what we're doing. This is not like we're doing something special. What everyone's doing when you think about it as content. I think you're already you're already doing it the wrong way. So I'm just say we write a lot. We share a lot…

`0:34:33`

that at all. Um, but obviously sharing, writing openly, having strong opinions about things, being opinionated in general, these are things that attract attention. And attention is good. It helps people go, "Who are who are these guys? What what are they about?" Or, "I like what they have to say. What do they make?" Or, "I…

`0:35:19`

people just I think appreciate that and they go, you know, they're motivated by something beyond just selling stuff. They're actually giving things away. They want to help and I think it enders you to them. them in this case being us, but anyone who does this. Uh I I think that you just pay…

`0:36:05`

ebook away for free. Well, you're not if you're asking for someone's email address. That's not free. Now I know I'm going to get hit up with all these offers and all these other upsells and like just give the damn thing away for free. People are going to know who wrote…

`0:36:50`

opinionated software. It's not project management for everyone. And so you by sharing your view of the world and how you guys approach work and why and how you evangelize and you attract people who agree with that approach let's say and then your software software is kind of like the way of doing that…

`0:37:37`

we're just here to share our point of view. And if you think that that's something that's interesting to you, then maybe you check out more of our stuff. But I'm not asking you to do that or requiring you to do that. Yeah. or putting you on the hook so I can…

`0:38:24`

things out from under them, you know, quickly and like radically change everything on them fast, right? Sometimes you have uh a new idea like for example with Base Camp, we've made four major versions in 20 years, like major up major major new versions. Three of those have been from scratch and they've been…

`0:39:10`

happen?" Right? But there's also a place where you don't want to be stuck and afraid of your customer base where you're like, I can't change anything. If I I'm afraid they're going to revolt. So, you got to find this delicate balance where you can change enough where you can…

`0:39:57`

from four to five we're working on base camp 5. Now five is going to be a more radical change, but not radical enough that it has to be a from scratch new version. So people on four will actually be moving to five automatically. We'll give people a big heads up. A lot of…

`0:40:42`

our opinion. You look at every situation, you figure out what makes sense for that situation, and you do that. You don't always do it the same way because that's how you did it. than actually there's reason to be to pay attention to the context and often times the context will breeds a…

`0:41:29`

customers. Thousands and thousands and thousands of testimonials. I I shouldn't say thousands and thousands and thousands. There's it's called a thousand testimonials. Um and these company they're small companies or a lot of companies you've never heard of. A lot of our customers are small companies. We are interested in building…

`0:42:16`

through it now. Um, Mark, your question, uh, Jason answered kind of early on how how he would start a new company. I'll I'll share the recording will go out on our podcast. Athena asked, "What's the most difficult role to hire for on your team and why?" That's a great question. Um…

`0:43:03`

So what we're actually doing now is we're um it's been challenging to find people who can fit right in at that high level. So we're actually doing now is we're searching for some juniors um and we want to bring people along. So find incredibly talented junior people who of course…

`0:43:49`

our methods there. We just put a call for design for for a new product designer and we got some extraordinarily good candidates. So that's been a bit easier to hire for. Jason, you should know that that AI is getting rid of junior developers. Yeah, I've heard about that. I don't don't…