Redesigning products without alienating your users

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we're just here to share our point of view. And if you think that that's something that's interesting to you, then maybe you check out more of our stuff. But I'm not asking you to do that or requiring you to do that. Yeah. or putting you on the hook so I can blast you with a drip campaign. Like, no, not doing it that way. All right, Derek asked, "As a designer, I'm curious how Jason thinks about redesigning existing products given the yin-yang of existing customers and where you want to take it. It looks like products, they have a new approach to design." It's interesting that you picked that one. I was gonna That was That's a good one. Um, I saw that one, too. Um, we do a little bit of both. There there's a certain um responsibility you have to existing customers not to flip

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things out from under them, you know, quickly and like radically change everything on them fast, right? Sometimes you have uh a new idea like for example with Base Camp, we've made four major versions in 20 years, like major up major major new versions. Three of those have been from scratch and they've been so different that we've kept the old versions around too. So there's thousands of people who still pay for Base Camp Classic, which is the original version that came out in 2004 that they liked and they never upgraded to two or three or four. And that's fine with us. So we keep that around because had we forced them to upgrade to two, it would have changed their workflow so dramatically that they may have said, "I don't want I don't want this. I didn't I'm not what happened. Why did this

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happen?" Right? But there's also a place where you don't want to be stuck and afraid of your customer base where you're like, I can't change anything. If I I'm afraid they're going to revolt. So, you got to find this delicate balance where you can change enough where you can bring some fresh ideas to the table, but not change too much too rapidly. You also don't necessarily always want to maintain all previous versions of something because there is a lot of legacy there. So it's it's this delicate balance and a dance that you have to that you have to do to figure out the right place for it all. So for us again base camp sometimes gets changed in a big way and we leave the old version behind for people want to stay there. Other times like from 3 to 4 there was a significant change but it wasn't a big enough change so we we brought everyone with us. So everyone who was on three turned into four and