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18-MILE STRETCH RE-OPENED
AFTER ACCIDENT

"Closed for 20 hours
following an accident involving a tanker
tractor-trailer, the 18-mile stretch, that connects
the Keys with Florida City, re-opened Wednesday at 4
a.m. Wednesday morning, according to the Monroe County
Sheriffs Office. Card Sound Road is also open to
traffic and the toll there has been…

###

Hey, that was a sorta compelling piece of
copy, wasn't it? The "sales job" kinda gets lost on
me though when they get to the part about how... yesterday...
that overturned tanker tractor-trailer closed what's known as
"The 18 Mile Stretch" for 20 hours. Be kind of a
bitch if that happens again today or tomorrow, won…

Hey, by the time you read this, it'll be all
over... and maybe... absolutely nothing bad will have
happened. Either way, what can it hurt by teaching you more
about how to write copy? OK, what I am about to teach you is a
way (maybe not the best or most inspired way, but... a way...)
that at the…

1.

Use your
collection of 3x5 headline cards to write a headline.

2.

Use your
nugget notes about the features and benefits of your
product... plus... inspiration from your "swipe
file" to write as many "bullets" as
possible.

3.

Use the
opening paragraph you are about to read in my latest
ad as an exact template for your ad.

4.

Use the close
(that's where I ask for the money) as an exact
template for your ad.

Now listen up! In newspapers there are all
sorts of shapes and sizes for ads... but... there are only a…

one

full page

ad

two

vertical

1/2 page

ads

two

horizontal

1/2 page

ads

four

1/4 page

ads

Of all these, everything else being equal, pound-for-pound,
dollar-for-dollar, the most cost effective block of space you can buy is a 1/2
page vertical. It insures your headline appears above the fold and will…

New book
reveals...

How
To Have "Killer" Sex

At Any Age... Even If

You Don't Deserve It!

A small publishing company (Cherrywood Publishing) has finally
decided to publish a book about how to have better sex. This book is
so revealing... and... so provocative... it will literally take your
breath away. Here are some of the amazing facts you…

The real reason why
Prozac and Zoloft are so popular in this country! (Almost no
one... not even doctors... understands the startling sexual
implications.)

The single biggest
sexual complaint women have
about men!

The single biggest
sexual complaint men
have about women!

A dead
"giveaway" which proves a woman is faking her
orgasms!

A brand new discovery
(just approved by the FDA on February 28, 2000) that any man
can use to instantly (and safely) boost his testosterone
level. Note: This will not only improve his sex life... but
also... his overall health…

A secret almost
nobody (except a few, elite very
wealthy people) know about... which can lead to... a
male having multiple orgasms!

A special place (and a
special way) to touch a woman to guarantee mind-altering sex!
(This technique is so simple... and... so little-known... even
75% of all women don't know about it.)

The two almost unknown
secrets (one mental, one physical) men need to know to have
rock-hard erections... at
any age! (These are crucial
secrets to improving a man's sex life forever.)

A scientifically-proven
"aphrodisiac" which gently sends a woman's sexual
desire into white-hot overdrive!

What lesbians know
about oral sex that men don't... and why... more men are now
losing their women to other
women... than ever before!

The single-most
important thing a woman
can do to make herself more attractive to the opposite sex!

The single-most
important thing a man
can do to make himself more attractive to the opposite sex!

Three sure-fire ways
to tell if your spouse or "significant other" has
had sex with someone else in the last 24-hours!

How any man can make
all of his erections last longer! (This is one of the most jealously
guarded discoveries of sex researchers who have been given
almost unlimited research funding by their wealthy,
pleasure-seeking patrons.)

Almost foolproof
contraception: It's over 99% effective, but so new, most people have never even heard about it!

A male "pleasure
trigger" that was... accidentally... discovered by
medical doctors which... curbs premature ejaculation... and...
increases the frequency and quality of male orgasms!

The number one rule
which absolutely... must
be observed... for women to have a truly
spectacular orgasm!

Etc.

[CLOSING
COPY:]

This book comes with an iron-clad, 90-day money-back guarantee
and it is easy-to-order. All you have to do is write your name and
address and the words "Killer Sex Book" on a piece of paper…

Cherrywood Publishing

3101 S.W. 34th Ave. #905-467

Ocala, FL 34474

That's all there is to it. As soon as we receive your
payment, the book will be sent to you immediately via first-class
mail.

NOTE: All books are shipped in a
plain, confidential, unmarked package.

Well, there it is Buckwheat. What you've just read plus my
last few issues constitute a formulized, almost foolproof way of creating a
profitable piece of copy. It may not be the very best way. There's no genius
involved or necessary. Note also there's no need for you to have a telephone
or a credit card merchant…

I hope you appreciate me teaching it to you.

Sincerely,

Gary C. Halbert

aka
"Hurricane Halbert"

P.S.

Since my son Bond is
running my stock market trading business, I have started writing copy
for clients again. I haven't had a single miss. Last week Nutramerica
ran one of my ads in the Asbury Park newspaper and paid over…