zkzz pound for pound

1.

Use your
collection of 3x5 headline cards to write a headline.

2.

Use your
nugget notes about the features and benefits of your
product... plus... inspiration from your "swipe
file" to write as many "bullets" as
possible.

3.

Use the
opening paragraph you are about to read in my latest
ad as an exact template for your ad.

4.

Use the close
(that's where I ask for the money) as an exact
template for your ad.

Now listen up! In newspapers there are all
sorts of shapes and sizes for ads... but... there are only a
few "SAU's" which means "Standard Advertising
Units" for which you can get extremely low price
advertising space. They are either a full page ad, a vertical
1/2 page ad, a horizontal 1/2 page ad or, a more or less
square-shaped 1/4 page ad. Observe:

one

full page

ad

two

vertical

1/2 page

ads

two

horizontal

1/2 page

ads

four

1/4 page

ads

Of all these, everything else being equal, pound-for-pound,
dollar-for-dollar, the most cost effective block of space you can buy is a 1/2
page vertical. It insures your headline appears above the fold and will nearly
always pull something like what 70% of a full page ad will pull. Of course, if
you have a full-page's worth of really good copy... use the full page! One-quarter page ads do work but, they will not
pull 25% of what a good, full page ad will pull... nor... 50% of what a good
1/2 page will pull. Here is the 1/2 page version of a brand new ad I have just
finished writing. It will be set as a vertical
half page.

New book
reveals...

How
To Have "Killer" Sex

At Any Age... Even If

You Don't Deserve It!

A small publishing company (Cherrywood Publishing) has finally
decided to publish a book about how to have better sex. This book is
so revealing... and... so provocative... it will literally take your
breath away. Here are some of the amazing facts you will learn when
you read this book:

The real reason why
Prozac and Zoloft are so popular in this country! (Almost no
one... not even doctors... understands the startling sexual
implications.)

The single biggest
sexual complaint women have
about men!