zkzz pound for pound

"Monroe
County Emergency Management has activated its
Emergency Operations Center. The Monroe County
Emergency Information line, 1-800-955-5504, is
activated as well. The phone number for the
multilingual Keys Visitors Assistance Line is
1-800-771-KEYS. Keys tourism advisories are posted on
the Florida Keys Web site at www.fla-keys.com.

"The Orlando/Orange
County Convention & Visitors Bureau has a central
database of available hotel rooms in Central Florida.
Visitors and residents interested in relocating to
Orlando can call (407) 363-5872 for details on
availability and rates."

18-MILE STRETCH RE-OPENED
AFTER ACCIDENT

"Closed for 20 hours
following an accident involving a tanker
tractor-trailer, the 18-mile stretch, that connects
the Keys with Florida City, re-opened Wednesday at 4
a.m. Wednesday morning, according to the Monroe County
Sheriffs Office. Card Sound Road is also open to
traffic and the toll there has been temporarily
suspended.

###

Hey, that was a sorta compelling piece of
copy, wasn't it? The "sales job" kinda gets lost on
me though when they get to the part about how... yesterday...
that overturned tanker tractor-trailer closed what's known as
"The 18 Mile Stretch" for 20 hours. Be kind of a
bitch if that happens again today or tomorrow, won't it?

Hey, by the time you read this, it'll be all
over... and maybe... absolutely nothing bad will have
happened. Either way, what can it hurt by teaching you more
about how to write copy? OK, what I am about to teach you is a
way (maybe not the best or most inspired way, but... a way...)
that at the very least gets the job done.