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I think it's worth mentioning
again...

Dr. Patterson GUARANTEES You Will Be Able

To Pass The Tennessee Driver's License Eye
Test

Without Glasses... Or... He Will Refund Your
Money!

That is how confident he is in
himself, his staff, his equipment, and his
facility. It is why he is able to offer such a
money back guarantee... when…

There are just too many times
in life when people are NOT willing to hold
themselves accountable for their own actions.
How many people have a stock broker who will
guarantee he will make you money... or... he
will refund your investment? Is there an
attorney who will guarantee he will win your
case... or... he will refund your money…

So, just how much does
Cataract surgery cost when you go to Dr.
Patterson? He charges $1,490.00 per eye. No
gimmicks. No hidden charges. Just ONE fee. That
covers ALL of the tests, the exams, the
pre-operative visits, the post-operative visits,
the surgery, the medications, the anesthesia,
and any other fee you can think of.

But one of the greatest new
benefits about this surgery is, your Medicare
will now pay for half the costs of the entire
surgery, which means for both eyes, you only
have to pay $1,490... or... $745 for just one
eye. For information on how this works, just
contact his office for more details.

And, Dr. Patterson works with
several financial institutions so his office
will gladly assist you in obtaining financing
which fits your personal budget for the other
half, if need be.

By the way, Dr. Patterson
personally conducts all of the exams. If travel
is a problem for you, he can perform your
surgery and have a doctor closer to you…

What To Do Now

Your next step is to schedule
a FREE consultation. Dr. Patterson needs to find
out if you are a candidate for the surgery. Even
if you are unsure about having the surgery right
away, go ahead and schedule a consultation
immediately. You should go and let Dr. Patterson
decide if you are a candidate. Don't…

Call Valerie Hale at
1-800-766-2728. She will answer every last
one of your questions and schedule a time for
you to go to Dr. Patterson's. You are welcome to
tour the surgery center and take a look around.
His office will spend as much time as you need
to answer your questions.

Thank you for taking the time
to educate yourself about this amazing and
wonderful procedure. It can really change your
life.

Sincerely,

Raymond Mays

Administrator

P.S. Don't put off calling Dr.
Patterson's office for the FREE consultation.
You've got great eye sight to gain... and...
nothing to lose. That phone number to call is:

1-800-766-2728

(please ask for Valerie Hale)

P.P.S. You know, I feel a little
"funny" sending someone a $1.00 dollar bill just
to get them to read a letter. But I feel this
letter is so important, I needed some way to
make sure it would get your attention.

That dollar bill is yours to keep with no
strings attached. Maybe you can use it to buy
yourself a glass of lemonade, an ice cream cone,
or give it to your church or favorite charity.

Anyway, I'd like to thank you with all my heart
for taking the time to read this long letter.

That letter, more than any other letter you
are likely to read, vividly illustrates one of the most
important things you MUST do if you want to be a world-class
copywriter. Can you guess what that one thing is? Do you
think you know the answer?

If so, email me at
[email protected] and
tell me what you think it is about that letter which so
dramatically exemplifies a key requirement for composing
top-notch sales copy.

Don't worry if you don't get it right. In my
next newsletter I will reveal unto all my readers the
copywriting secret this particular example so
brilliantly…

Go ahead. Re-read that letter inserted
above. Try to figure out the key element. Then email me at
[email protected].
After that, be on the lookout for my next newsletter where
I'll divulge the answer which is something so very
important, it needs to be pounded into your mind and psyche.

Sincerely,

Gary C. Halbert

P.S. My "Fusion Seminar" was really something else. We had
attendees from all around the globe. Singapore, Australia,
the United Kingdom, Germany, The Netherlands, Canada, and of
course, from all over the United States. You won't believe
how much NEW information was exposed for the first
time at this seminar. As I said, I…

Just wait.

Peace.

P.S.#2 The letter I wrote for the Eye Center of Tennessee
was a 90% draft. Some of the information written in it may
not be 100% correct. I always leave those details up to the
client to correct. For example, I simply made up figures
about the costs involved. Before this particular client
mailed out…

# 2005 - 06-30-05-2Link

From:

North of Jewfish Creek

Dear Friend & Subscriber,

I'm not absolutely positive about this but, I
think Gary Bencivenga told me the ad you are about to read
is the best ad he has ever read.

For sure, it is the most successful ad I
ever created. Why? Because...

It Fetched Me Something

Far More Valuable

Than Mere Money!

It fetched me a plethora of drop-dead,
scorchingly-hot women from Los Angeles, London, and even the
Bahamas! These women were not only gorgeous, they
were intelligent, sensitive and had an outstanding sense of
humor. And…

Once upon a time, I thought going to my
mailbox and finding 20,000 checks in a single day was the
thrill of a lifetime.

But, I tell you what: The experience
of receiving all those checks didn't even fractionally compare to the
thrill of going to
my mailbox in Los Angeles and picking up dozens and dozens
of…

From Hot, Sexy Women Who

Were "Pitching" Themselves

To Me!

Anyway, what you are about to read is the
text of a full-page ad that appeared in a popular
newspaper in the Los Angeles area.

And like I said at the onset of this
newsletter, this ad is what some people (including
myself) consider the best piece of advertising…

13Ad
PDF.pdf

OK, now that you've read what is perhaps the
most outstanding advertisement ever written, I want you to
e-mail me at
[email protected] and tell me WHY you think this
ad was so successful. HINT: It's the same thing that made
the letter for the Eye Surgery Centers of Tennessee so
successful... and... it…