2005 - 06-28-05

1-800-766-2728

(please ask for Valerie Hale)

P.P.S. You know, I feel a little
"funny" sending someone a $1.00 dollar bill just
to get them to read a letter. But I feel this
letter is so important, I needed some way to
make sure it would get your attention.

That dollar bill is yours to keep with no
strings attached. Maybe you can use it to buy
yourself a glass of lemonade, an ice cream cone,
or give it to your church or favorite charity.

Anyway, I'd like to thank you with all my heart
for taking the time to read this long letter.

That letter, more than any other letter you
are likely to read, vividly illustrates one of the most
important things you MUST do if you want to be a world-class
copywriter. Can you guess what that one thing is? Do you
think you know the answer?

If so, email me at
[email protected] and
tell me what you think it is about that letter which so
dramatically exemplifies a key requirement for composing
top-notch sales copy.

Don't worry if you don't get it right. In my
next newsletter I will reveal unto all my readers the
copywriting secret this particular example so
brilliantly demonstrates. You'll have to wait just a little
bit to get that answer. That's because I won't give it up
before the 4th of July.

Go ahead. Re-read that letter inserted
above. Try to figure out the key element. Then email me at
[email protected].
After that, be on the lookout for my next newsletter where
I'll divulge the answer which is something so very
important, it needs to be pounded into your mind and psyche.