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# Marketing From Space

From:

North of Jewfish Creek

Dear
Friend and Subscriber,

Can you think creatively?

Oh yeah? Well, this newsletter is going to give
you a chance to prove it.

I want you to fire up your computer and go to

www.google.com.
You’ve probably been there many times before. Anyway, I
want you to do a search. What I want you to search for
is a phone number. The number I want you to search for
is...

305 372 0313

Type that number into the space where you put search
terms and then click on search. Presto! As soon as you
do this you will discover that is the telephone number
of the Doubletree Grand Hotel in Miami, Florida.

That’s pretty neat, ain’t it? You can type in
any telephone number that’s listed in a phone book and
google will tell you instantly who or what belongs to
that number.

But, hold on. You ain’t seen nothin yet. As you
can see, google not only produced the name of the hotel
that has that number…

1717 N. Bayshore Drive, Miami, FL 33132

Ok, once you type that in and hit search, you will come
to a page that has at the top “Map of 1717 N. Bayshore
Dr., Miami, FL 33132.” Click where it says that. Ok
that will bring you to a page that has a map that shows
exactly where that location is…

Now, see over to the left of the screen where you
have a plus and minus sign and 4 navigational arrows
that let you go North, East, South and West. Click on
the plus sign. As you will see, that let’s you zoom
in. So, click on it again. Notice how that lets you
zoom in even closer? Click…

Now, click on the plus sign again and again.
Now, we’re right dead on top of the hotel. But, we’re
too close to see that marina. Unless we navigate to
it. Let’s do that. Click on the arrow that points to
the right of the page. Now you are looking right down
on some of the boats…

All right, lets go back to google and search for
something else. Search for...

637
Pacific Coast Highway, Santa Monica, Ca. 90402

Do what you need to do to get to the satellite photo of
that address. Zoom in as close as you can. You’ll see
it’s a house. I used to live there. After I moved out…

It
Fetched The Highest Price Ever For A House Sold At
Private Auction!

See the house to the left of it? The back of the house
nearest the pool is kind of semi-circular shaped. That
house used to belong to Peter Lawford. It was used as
the Western White House by president Kennedy. Anyway, I
live within walking distance…

Now, suppose I want to get from where I live now
to where I used to live in
Santa Monica.
Ok, now you should have the Santa Monica address on your
screen. Click where it says Get Directions
in blue. Now, in the start address block type in
the address of the Grand Hotel. You remember that
address, don’t…

Just look at how detailed those instructions
are. And think about how they popped-up instantly.
Just to be sure you did it right, here are the
instructions you should be reading:

1. Head southeast from Palisades Beach
Rd/Pacific Coast Hwy - go 1.0 mi

2. Continue on CA-1 toward
Los Angeles
(I-10)/Coast Rte
- go 0.4 mi

3. Bear left at I-10 E - go 16 mi

4. Continue on CA-60 E toward
Santa Ana
(I-5 S)/Pomona
- go 52 mi

5. Continue on I-215 S - go 5.1 mi

6. Continue on CA-60 E toward

Indio
- go 18 mi

7. Take the ramp to

Beaumont
- go 0.2 mi

8. Merge into I-10 E - go 1,266 mi

9. Take
exit 564 to I-410 - go 1.1 mi

10. Merge into I-410 E - go 9.2 mi

11. Take the I-35 S/I-410 S exit
27 to

San Antonio
- go 0.3 mi

12. Merge into I-410 S - go 5.8 mi

13. Take the I-10 exit 33 to
San Antonio/Houston - go 0.1 mi

14. Take the I-10 E ramp to

Houston
- go 182 mi

15. Take
the I-610 N/I-610 S exit 763 - go 0.7 mi

16. Merge into I-610 N - go 14 mi

17. Take
the I-10 E/I-10 W exit 26A to
Beaumont/Downtown - go 0.2 mi

18. Take the I-10 E ramp to

Beaumont
- go 260 mi

19. Take
the I-10 ramp to
New Orleans
(I-12)/Hammond
- go 0.4 mi

20. Merge into I-10 E - go 3.7 mi

21. Take the I-12 E exit 159
to
Hammond
- go 86 mi

22. Take the I-10 E exit 85C to Bay St
Louis - go 505 mi

23. Take the I-295 exit 356 to
Savannah/St Augustine/Int Airport - go 0.1 mi

24. Bear right onto the I-295 S ramp to
Orange Park/St Augustine - go 20 mi

25. Take the I-95 S ramp to
St Augustine
- go 335 mi

26. Take the I-395 exit 2D to

Miami Beach
- go 1.0 mi

27. Take the ramp to

Biscayne Blvd (US-1)
- go 0.1 mi

28. Turn left at Biscayne Blvd - go
0.3 mi

29. Turn right at NE 15th St - go 0.1
mi

30. Turn left at

N Bayshore Dr
- go 0.2 mi

Alrighty then, let’s have some more fun with google. Go
to

www.images.google.com.
Here you’ll find a zillion photos archived. Search for
George Bush and, there he is, big as life. Now search for
Chuck Berry. Search for Elle Macpherson. (She calls me
the “Belly Jelly Man”.) Search for…

Enough.

Ok, here’s what I suspect is
true: I think many of you already know about all these
neat searches and, I bet you know a lot more. Some of you
will already know some of this stuff. And, many of my
readers will find all of this to be new to them.