Marketing From Space

www.google.com.
You’ve probably been there many times before. Anyway, I
want you to do a search. What I want you to search for
is a phone number. The number I want you to search for
is...

305 372 0313

Type that number into the space where you put search
terms and then click on search. Presto! As soon as you
do this you will discover that is the telephone number
of the Doubletree Grand Hotel in Miami, Florida.

That’s pretty neat, ain’t it? You can type in
any telephone number that’s listed in a phone book and
google will tell you instantly who or what belongs to
that number.

But, hold on. You ain’t seen nothin yet. As you
can see, google not only produced the name of the hotel
that has that number, it also gives you the address of
the hotel. Now, for our next little magic trick, I want
you to google the address of the hotel. Here’s what you
should be searching for...

1717 N. Bayshore Drive, Miami, FL 33132

Ok, once you type that in and hit search, you will come
to a page that has at the top “Map of 1717 N. Bayshore
Dr., Miami, FL 33132.” Click where it says that. Ok
that will bring you to a page that has a map that shows
exactly where that location is located. Now, look at
the upper right hand corner of the map page where there
are three boxes. One says “Map”, one says “Satellite”
and one says “Hybrid”. Click on the box that says
“Satellite”. Doing that will produce a satellite photo
of the area where the hotel is located.

Now, see over to the left of the screen where you
have a plus and minus sign and 4 navigational arrows
that let you go North, East, South and West. Click on
the plus sign. As you will see, that let’s you zoom
in. So, click on it again. Notice how that lets you
zoom in even closer? Click on the plus sign again until
you are looking right down on the roof of the hotel.
See the marina in the back of the hotel? Remember that.