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Let's say you email 10 million people using the Internet. Say your selling a pill that will enlarge a man's penis. You know how many sales you will get? You'll be lucky if you get even three. But hey, since emailing three million people costs almost nothing (just for the sake of argument, let's pretend it…

You Made $180.00

Hot damn! This is exciting, ain't it?

Now, let's switch to direct mail. We can't mail all 10 million at the same time because it costs (roughly).70 cents to mail a sales letter in the U.S. and, to mail 10 million letters, it would cost $700,000, right?

WRONG!

See, here's what you do? You start with a mailing of 1000 letters which cost you $700.00½and …let's say you get a 2% response. By the way, that's very realistic if you select your mailing lists carefully.

Anyway, a 2% response is 20 orders per thousand letters mailed. And since your net profit is $60.00 per bottle, that's $1,200. So, you take that entire $1,200 and use it to mail more letters. Which yields another 2% response or 32 orders…which equals…$1,920 dollars in net profit…which ……

Aw hell, you get the idea don't you?

Doing it like this will take about four months instead of the seven seconds it took you to do it by email. But, there is a slight difference. Your 10 million emails fetched you $180.00 in net profit but, your 10 million direct mail letters made a profit of …

$11,300,000!

All with a start-up cost of $700.00

Are you beginning to see the difference between being effective and being efficient?

But, can the Internet be made more effective? You bet it can! At least 1,000 times more effective…and…that's what folks who attend my October seminar are going to learn…

Hope you are there.

Sincerely,

Gary C. Halbert

"Luddite Personified"

P.S.

All of this message was written with a ball point pen on a yellow legal pad.

Can't get much more inefficient than that, can you?

Peace.

_________________

* LMS - Lesser Mortal Shit

# message from julie

Dear Friend,

I know because of Gary Halbert (AKA Bert Halgary) you have heard a lot about me
and my new product called FirePlay.

What you haven’t been told yet is how it works. So I’ve asked Gary Halbert to
write a piece of copy for me that explains (in a way that almost anybody…

Sincerely,

Julie Paris

How FirePlay Makes Almost
Certain

You Have the Best Sex Possible!

I'm sure
you've heard all the stories about the alleged aphrodisiac called the
"Spanish Fly." Early descriptions of this product date back to
antiquity. This drug is mentioned by Hippocrates, Celsus and Pliny. The
Roman empress, Libia (58 B.C. through 29 A.D…

Even today, the legend of the Spanish Fly as a powerful aphrodisiac
persists.

Is the Spanish Fly just a myth... or... did it (and does it now) really
exist? Well, thanks to the efforts of Julie Paris, it doesn't much matter
... because... her new product...

Really
Does Work!

It's safe... and... it actually does make women... instantly horny!

Julie spent years of research getting the formula of this product exactly
right.

Also, even though Julie is one of the world's leading experts in
female biology, she did not create this product by herself. She had the
help of a world-famous chemist who…

I'm going to try to tell you how this product works... but remember... I
am NOT a scientist. So, if I don't get it exactly right, don't blame Julie
or the other chemists involved.

Anyway, here's how it works as I understand it: If you've ever been
in the sun too long (without sun screen…

Now, get this: Although they would explain it differently, what
Julie and this other world-famous chemist have been able to do create is a
product that produces something (at least vaguely similar) to a harmless

"Arachadonic
acid cascade" in the genital area of women who are
exposed to this product. This causes a pleasant, very exciting warming
sensation which works on women (from the inside out) that...

Makes It Almost Impossible

For Them To Think About

Anything Except Sex!

This product
really works! I've talked with women who’ve used it (and used it myself
with one special lady)... and... I’ve never seen or heard women react to
anything like this! And, because Julie is now selling much more of this
product than before, her manufacturing costs are down…

So, she’s agreed to
pass on this savings to her customers. When you put your name on the
waiting list for this product the price was $69.95 + $3 shipping for a 60
day supply.

Now you can get it for
$20 less...and... you still get the free copy of my book called...

Killer Orgasms:

How To Have The Best Sex Humanly
Possible!

By the way, the book
is now available for immediate downloading. It would have been ready for
you earlier....if.. I wasn’t such a computer idiot.

Whatever, I’m sorry,
but I’m a writer, not a geek. Anyway, here’s the link you use to get your
special discount....and... to download my book if you so desire.

http://www.shesonfire.com/323.asp

Sincerely,

Gary C. Halbert

P.S.
If youve already ordered FirePlay...and...youv'e had a chance to use it, you
already know how spectacular it is.

Also, I dare say, if you've received or downloaded my book, I'm sure you've
learned some very good info never published before.

Anyway, if that's the case, this is a good chance for you to get another copy of
my book (it's a great gift for friends)...and... to re-order fireplay at
a price it was impossible for us to offer before. And, just because it's not
said often enough...

Thank You For

Being One of My Readers