Gary Halbert · whole document (52)
azdedislei specialreport
Guess where you will end up. Hey you got it right, soon (maybe in a few days if you are a really lousy canoe paddler) you will arrive at Marietta, Ohio which used to have the biggest oak tree in the U.S. I wonder if it still does? Probably not, chances are someone has chain-sawed it down and replaced it with a parking lot, a strip mall or a convenience store.
But dammit, no matter how inefficiently you did it…
You Got There!
And those other guys? The ones canoeing super efficiently up the Mississippi. They can be as efficient as humanly possible but, they will NEVER get to Marrieta, Ohio.
Let's say you email 10 million people using the Internet. Say your selling a pill that will enlarge a man's penis. You know how many sales you will get? You'll be lucky if you get even three. But hey, since emailing three million people costs almost nothing (just for the sake of argument, let's pretend it did cost ABSOLUTEY NOTHING… well then…let's say you make 60 dollars profit on every bottle of …penis pills… you sell, since you sold 3 bottles (very efficiently)…
You Made $180.00
Hot damn! This is exciting, ain't it?
Now, let's switch to direct mail. We can't mail all 10 million at the same time because it costs (roughly).70 cents to mail a sales letter in the U.S. and, to mail 10 million letters, it would cost $700,000, right?
WRONG!
See, here's what you do? You start with a mailing of 1000 letters which cost you $700.00½and …let's say you get a 2% response. By the way, that's very realistic if you select your mailing lists carefully.