Superintelligence CouncilСовет гения · sim.im

Gary Halbert · whole document (52)

azdedislei specialreport

You Made $180.00

Hot damn! This is exciting, ain't it?

Now, let's switch to direct mail. We can't mail all 10 million at the same time because it costs (roughly).70 cents to mail a sales letter in the U.S. and, to mail 10 million letters, it would cost $700,000, right?

WRONG!

See, here's what you do? You start with a mailing of 1000 letters which cost you $700.00½and …let's say you get a 2% response. By the way, that's very realistic if you select your mailing lists carefully.

Anyway, a 2% response is 20 orders per thousand letters mailed. And since your net profit is $60.00 per bottle, that's $1,200. So, you take that entire $1,200 and use it to mail more letters. Which yields another 2% response or 32 orders…which equals…$1,920 dollars in net profit…which …you use to mail out even more letters which brings in another 2% or $2,400 in profit which you use to mail about more and more letters which brings in $5,400 in profit which you use to mail more, more and more letters and the profit those letters bring in is used to mail…

Aw hell, you get the idea don't you?

Doing it like this will take about four months instead of the seven seconds it took you to do it by email. But, there is a slight difference. Your 10 million emails fetched you $180.00 in net profit but, your 10 million direct mail letters made a profit of …

$11,300,000!

All with a start-up cost of $700.00

Are you beginning to see the difference between being effective and being efficient?

But, can the Internet be made more effective? You bet it can! At least 1,000 times more effective…and…that's what folks who attend my October seminar are going to learn.